Variants Options Shopify Apps – Market Share Breakdown
(Updated October 2026) See which variants options Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Variants Options Shopify Apps — Full Market Share Table
All tracked variants options Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Globo Product Options, Variant | 64.02% | 1.44 | Climbing |
| 2 |  Easify Custom Product Options | 23.98% | 1.04 | Declining |
| 3 |  Color Swatch King: Variants | 5.84% | 0.21 | Declining |
| 4 |  OPTIS Product Options, Variant | 4.51% | 0.20 | Declining |
| 5 |  Variant Option Product Options | 0.47% | 0.06 | Declining |
| 6 |  Infinite Options: Product opt | 0.44% | 0.15 | Climbing |
| 7 |  King Product Options, Variants | 0.23% | 0.05 | Climbing |
| 8 |  EasyFlow Product Options | 0.19% | 0.17 | Climbing |
| 9 |  Qikify Custom Product Options | 0.08% | 0.31 | Declining |
| 10 |  APO Product Options, Variants | 0.06% | 0.01 | Declining |
Showing 1-10 out of 23
Key Insights:
- Globo Product Options, Variant holds 64.0% share of variants options app installs — 40.0pp ahead of Easify Custom Product Options (24.0%).
- Top 3 apps (Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King: Variants) account for 93.8% of all variants options install share — a concentrated market.
- Globo Product Options, Variant is gaining share fastest this month (+1.44pp) — the largest single gainer among the top variants options apps by share.
- Easify Custom Product Options is losing share fastest (-1.04pp) — could indicate a churning user base or a stronger challenger gaining ground.
Variants Options Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 variants options Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Globo Product Options, Variant | 70.5%9.83 | 62.9%7.6 | 61.9%1.02 | 62.3%0.39 | 63.9%1.61 | 63.7%0.24 |
| Easify Custom Product Options | 10.5%1.01 | 24.6%14.13 | 25.8%1.2 | 25.3%0.53 | 24.1%1.18 | 23.9%0.13 |
| Color Swatch King: Variants | 5.8%12.8 | 5.5%0.32 | 5.6%0.15 | 6.0%0.39 | 5.9%0.13 | 5.9% |
| OPTIS Product Options, Variant | 10.9%1.17 | 5.2%5.74 | 4.9%0.27 | 4.8%0.19 | 4.6%0.11 | 4.6%0.08 |
| Infinite Options: Product opt | — | — | — | 0.3% | 0.2%0.1 | 0.7%0.54 |
Key Insights:
- Globo Product Options, Variant's share expanded from 44.4% → 63.7% over the charted period.
- Of the top 5 tracked variants options apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Variants Options Shopify Apps by Country
Per-country market share rankings for variants options Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Globo Product Options, Variant leads variants options apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Variants Options
- Globo Product Options, Variant — Leads variants options apps with 63.7% install share, rated 4.9★ — gaining share this month.
- Easify Custom Product Options — Holds 24.0% of variants options app install share, rated 4.9★ — losing share this month.
- Variant Option Product Options — Holds 0.5% of variants options app install share, rated 4.7★.
- OPTIS Product Options, Variant — Holds 4.6% of variants options app install share, rated 4.9★ — losing share this month.
- Color Swatch King: Variants — Holds 5.9% of variants options app install share, rated 5.0★ — losing share this month.
Variants Options Shopify Apps — Frequently Asked Questions
1. Which variants options app has the highest market share on Shopify?
Globo Product Options, Variant dominates the variants options category on Shopify with 64.0% of installs — 40.0pp ahead of Easify Custom Product Options. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for variants options Shopify apps?
For variants options (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which variants options apps are gaining market share on Shopify?
Globo Product Options, Variant is gaining variants options app market share fastest this month, up +1.44pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which variants options apps are losing market share on Shopify?
Easify Custom Product Options has lost the most market share this month among variants options apps (-1.04pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most variants options Shopify app installs?
United States drives the largest share of variants options app installs at 32.4%, followed by United Kingdom at 9.9% and Australia at 6.4%. Use the country picker on the third card to compare market leaders by country.
6. How many variants options apps does ShopDigest track on Shopify?
ShopDigest tracks 96 variants options apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
