Video Background Shopify Apps — Full Market Share Table
All tracked video background Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Moast Shoppable Video & UGC | 54.42% | 18.54 | Climbing |
| 2 |  Reelfy Shoppable Videos & UGC | 31.61% | 17.67 | Declining |
| 3 |  Avada Shoppable Videos Reel | 6.73% | 1.03 | Declining |
| 4 |  Whatmore Shoppable Videos&Reel | 2.38% | 2.10 | Climbing |
| 5 |  Vizup Shoppable Video Carousel | 1.59% | 0.03 | Climbing |
| 6 |  CBB Video Background | 0.96% | 0.10 | Climbing |
| 7 |  Essential Grid Gallery & video | 0.75% | 1.25 | Declining |
| 8 |  Reputon TikTok Feed | 0.37% | 0.22 | Climbing |
| 9 |  Tolstoy: Shoppable Video & UGC | 0.29% | 0.01 | Climbing |
| 10 |  Reputon YouTube Gallery | 0.24% | 0.75 | Declining |
Showing 1-10 out of 23
Key Insights:
- Moast Shoppable Video & UGC holds 54.4% share of video background app installs — 22.8pp ahead of Reelfy Shoppable Videos & UGC (31.6%).
- Top 3 apps (Moast Shoppable Video & UGC, Reelfy Shoppable Videos & UGC, Avada Shoppable Videos Reel) account for 92.8% of all video background install share — a fragmented market.
- Moast Shoppable Video & UGC is gaining share fastest this month (+18.54pp) — the largest single gainer among the top video background apps by share.
- Reelfy Shoppable Videos & UGC is losing share fastest (-17.67pp) — could indicate a churning user base or a stronger challenger gaining ground.
Video Background Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 video background Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Moast Shoppable Video & UGC | 18.6%1.46 | 34.0%15.41 | 20.5%13.49 | 34.7%14.19 | 54.1%19.46 | 54.4%0.27 |
| Reelfy Shoppable Videos & UGC | 27.5%0.67 | 45.4%17.88 | 48.1%2.71 | 49.0%0.90 | 31.5%17.51 | 31.6%0.10 |
| Avada Shoppable Videos Reel | 47.0%1.48 | 12.4%34.62 | 23.7%11.35 | 8.2%15.57 | 6.6%1.60 | 6.7%0.17 |
| Whatmore Shoppable Videos&Reel | 0.9%0.06 | 0.7%0.24 | 0.6%0.11 | 0.4%0.13 | 2.3%1.90 | 2.4%0.06 |
| Vizup Shoppable Video Carousel | 0.1%0.06 | 0.1%0.03 | 0.2%0.07 | 0.5%0.31 | 1.7%1.19 | 1.6%0.10 |
Key Insights:
- Moast Shoppable Video & UGC's share expanded from 3.6% → 54.4% over the charted period.
- Of the top 5 tracked video background apps, 5 grew share and 0 lost share — leader is widening the gap.
Top Video Background Shopify Apps by Country
Per-country market share rankings for video background Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- Moast Shoppable Video & UGC leads video background apps in 2 of 4 tracked markets (United States, United Kingdom).
- Moast Shoppable Video & UGC leads worldwide, but 2 of 4 tracked markets crown a different leader — Reelfy Shoppable Videos & UGC in India, Reputon TikTok Feed in China.
Top 5 Apps in Video Background
- CBB Video Background — Leads video background apps with 1.0% install share, rated 4.7★ — gaining share this month.
- Moast Shoppable Video & UGC — Holds 54.4% of video background app install share, rated 5.0★ — gaining share this month.
- Reelfy Shoppable Videos & UGC — Holds 31.6% of video background app install share, rated 4.8★ — losing share this month.
- Avada Shoppable Videos Reel — Holds 6.7% of video background app install share, rated 5.0★ — losing share this month.
- Vizup Shoppable Video Carousel — Holds 1.6% of video background app install share, rated 5.0★.
Video Background Shopify Apps — Frequently Asked Questions
1. Which video background app has the highest market share on Shopify?
Moast Shoppable Video & UGC ranks #1 by share among video background apps at 54.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for video background Shopify apps?
For video background (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which video background apps are gaining market share on Shopify?
Moast Shoppable Video & UGC is gaining video background app market share fastest this month, up +18.54pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which video background apps are losing market share on Shopify?
Reelfy Shoppable Videos & UGC has lost the most market share this month among video background apps (-17.67pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most video background Shopify app installs?
India drives the largest share of video background app installs at 28.6%, followed by United States at 23.9% and Canada at 8.7%. Use the country picker on the third card to compare market leaders by country.
6. How many video background apps does ShopDigest track on Shopify?
ShopDigest tracks 96 video background apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share video background app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under video background (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For video background, Moast Shoppable Video & UGC leads on share; see the rankings tab for who currently holds #1 position.
