Video Editing Shopify Apps — Full Market Share Table
All tracked video editing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Outfy ‑ Social Media Auto Post | 73.89% | 29.47 | Climbing |
| 2 |  Avada Shoppable Videos Reel | 17.35% | 21.74 | Declining |
| 3 |  ReelUp‑Shoppable Videos+Reels | 3.60% | 1.09 | Declining |
| 4 |  Spark — UGC Video Carousel | 1.42% | 6.18 | Declining |
| 5 |  VibeFlow ‑ Social Auto Post | 1.26% | 1.23 | Climbing |
| 6 |  VideoPoint — Fashion AI Videos | 1.08% | 0.85 | Climbing |
| 7 |  Tolstoy: Shoppable Video & UGC | 0.87% | 1.39 | Declining |
| 8 |  Minta Social Videos Auto Post | 0.15% | 0.25 | Declining |
| 9 |  JOIN: Shoppable Video & UGC | 0.08% | 0.00 | Climbing |
| 10 |  Post IQ: AI Social Videos | 0.06% | 0.04 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Outfy ‑ Social Media Auto Post holds 73.9% share of video editing app installs — 56.5pp ahead of Avada Shoppable Videos Reel (17.3%).
- Top 3 apps (Outfy ‑ Social Media Auto Post, Avada Shoppable Videos Reel, ReelUp‑Shoppable Videos+Reels) account for 94.8% of all video editing install share — a concentrated market.
- Outfy ‑ Social Media Auto Post is gaining share fastest this month (+29.47pp) — the largest single gainer among the top video editing apps by share.
- Avada Shoppable Videos Reel is losing share fastest (-21.74pp) — could indicate a churning user base or a stronger challenger gaining ground.
Video Editing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 video editing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Outfy ‑ Social Media Auto Post | 17.1%2.63 | 57.4%40.31 | 33.1%24.30 | 43.1%10.06 | 69.8%26.63 | 73.9%4.14 |
| Avada Shoppable Videos Reel | 64.0%18.78 | 23.0%41.06 | 53.3%30.33 | 40.4%12.87 | 16.4%24.06 | 17.4%0.98 |
| ReelUp‑Shoppable Videos+Reels | 12.0%14.64 | 11.2%0.77 | 7.2%4.06 | 5.1%2.04 | 6.0%0.83 | 3.6%2.35 |
| Spark — UGC Video Carousel | 2.1%1.11 | 0.9%1.22 | 3.0%2.06 | 7.2%4.25 | 3.6%3.65 | 1.4%2.15 |
| VibeFlow ‑ Social Auto Post | 0.0%0.24 | 0.0%0.01 | 0.0%0.01 | 0.0%– | 0.0%– | 1.3%1.23 |
Key Insights:
- Outfy ‑ Social Media Auto Post's share expanded from 19.7% → 73.9% over the charted period.
- Of the top 5 tracked video editing apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Video Editing Shopify Apps by Country
Per-country market share rankings for video editing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United Kingdom
Key Insights:
- Outfy ‑ Social Media Auto Post leads video editing apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Outfy ‑ Social Media Auto Post leads worldwide, but India bucks the trend — Avada Shoppable Videos Reel leads there.
Top 5 Apps in Video Editing
- Outfy ‑ Social Media Auto Post — Leads video editing apps with 73.9% install share, rated 4.8★ — gaining share this month.
- Avada Shoppable Videos Reel — Holds 17.3% of video editing app install share, rated 5.0★ — losing share this month.
- VibeFlow ‑ Social Auto Post — Holds 1.3% of video editing app install share, rated 4.9★ — gaining share this month.
- ReelUp‑Shoppable Videos+Reels — Holds 3.6% of video editing app install share, rated 4.9★ — losing share this month.
- VideoPoint — Fashion AI Videos — Holds 1.1% of video editing app install share, rated 5.0★ — gaining share this month.
Video Editing Shopify Apps — Frequently Asked Questions
1. Which video editing app has the highest market share on Shopify?
Outfy ‑ Social Media Auto Post dominates the video editing category on Shopify with 73.9% of installs — 56.5pp ahead of Avada Shoppable Videos Reel. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for video editing Shopify apps?
For video editing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which video editing apps are gaining market share on Shopify?
Outfy ‑ Social Media Auto Post is gaining video editing app market share fastest this month, up +29.47pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which video editing apps are losing market share on Shopify?
Avada Shoppable Videos Reel has lost the most market share this month among video editing apps (-21.74pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most video editing Shopify app installs?
United States drives the largest share of video editing app installs at 47.2%, followed by Canada at 8.1% and United Kingdom at 6.8%. Use the country picker on the third card to compare market leaders by country.
6. How many video editing apps does ShopDigest track on Shopify?
ShopDigest tracks 96 video editing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
