Video Editing Shopify Apps – Market Share Breakdown
(Updated September 2026) See which video editing Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Video Editing Shopify Apps — Full Market Share Table
All tracked video editing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Outfy ‑ Social Media Auto Post | 75.32% | 27.38 | Climbing |
| 2 |  ReelUp‑Shoppable Videos+Reels | 13.81% | 19.20 | Declining |
| 3 |  Tolstoy: Shoppable Video & UGC | 7.46% | 3.11 | Declining |
| 4 |  SS ‑ Social media AI Auto Post | 1.40% | 0.22 | Climbing |
| 5 |  Spark — UGC Video Carousel | 1.13% | 4.35 | Declining |
| 6 |  JOIN: Shoppable Video & UGC | 0.37% | 0.30 | Declining |
| 7 |  Videowise Shoppable Video UGC | 0.25% | 0.40 | Declining |
| 8 |  Minta Social Videos Auto Post | 0.12% | 0.11 | Declining |
| 9 |  VibeFlow ‑ Social Auto Post | 0.04% | 0.04 | Declining |
| 10 |  Promo.com ‑ Promo Video Maker | 0.03% | 0.05 | Declining |
Showing 1-10 out of 24
Key Insights:
- Outfy ‑ Social Media Auto Post holds 75.3% share of video editing app installs — 61.5pp ahead of ReelUp‑Shoppable Videos+Reels (13.8%).
- Top 3 apps (Outfy ‑ Social Media Auto Post, ReelUp‑Shoppable Videos+Reels, Tolstoy: Shoppable Video & UGC) account for 96.6% of all video editing install share — a fragmented market.
- Outfy ‑ Social Media Auto Post is gaining share fastest this month (+27.38pp) — the largest single gainer among the top video editing apps by share.
- ReelUp‑Shoppable Videos+Reels is losing share fastest (-19.20pp) — could indicate a churning user base or a stronger challenger gaining ground.
Video Editing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 video editing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Outfy ‑ Social Media Auto Post | — | 36.3% | 48.1%11.78 | 75.1%26.97 | 71.6%3.43 | 73.3%1.65 |
| Spark — UGC Video Carousel | — | 1.8% | 5.4%3.64 | 1.1%4.37 | 6.1%5.04 | 11.4%5.31 |
| ReelUp‑Shoppable Videos+Reels | — | 48.0% | 32.8%15.26 | 14.2%18.64 | 15.3%1.2 | 8.4%6.92 |
| Tolstoy: Shoppable Video & UGC | — | 9.8% | 10.7%0.86 | 7.4%3.26 | 3.3%4.11 | 3.1%0.19 |
| SS ‑ Social media AI Auto Post | — | 0.7% | 1.2%0.51 | 1.4%0.22 | 2.4%1 | 2.6%0.26 |
Key Insights:
- Outfy ‑ Social Media Auto Post's share expanded from 36.3% → 73.3% over the charted period.
- Of the top 5 tracked video editing apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Video Editing Shopify Apps by Country
Per-country market share rankings for video editing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | |  | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Outfy ‑ Social Media Auto Post leads video editing apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Outfy ‑ Social Media Auto Post leads worldwide, but India bucks the trend — ReelUp‑Shoppable Videos+Reels leads there.
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Top 5 Apps in Video Editing
- Avada Shoppable Videos Reels — Leads video editing apps with 0 install share, rated 5.0★.
- Outfy ‑ Social Media Auto Post — Holds 73.3% of video editing app install share, rated 4.8★ — gaining share this month.
- Spark — UGC Video Carousel — Holds 11.4% of video editing app install share, rated 4.9★ — gaining share this month.
- ReelUp‑Shoppable Videos+Reels — Holds 8.4% of video editing app install share, rated 4.9★ — losing share this month.
- SS ‑ Social media AI Auto Post — Holds 2.7% of video editing app install share, rated 4.8★ — losing share this month.
Video Editing Shopify Apps — Frequently Asked Questions
1. Which video editing app has the highest market share on Shopify?
Outfy ‑ Social Media Auto Post ranks #1 by share among video editing apps at 75.3%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for video editing Shopify apps?
For video editing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which video editing apps are gaining market share on Shopify?
Outfy ‑ Social Media Auto Post is gaining video editing app market share fastest this month, up +27.38pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which video editing apps are losing market share on Shopify?
ReelUp‑Shoppable Videos+Reels has lost the most market share this month among video editing apps (-19.20pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most video editing Shopify app installs?
United States drives the largest share of video editing app installs at 44.1%, followed by United Kingdom at 7.8% and India at 7.4%. Use the country picker on the third card to compare market leaders by country.
6. How many video editing apps does ShopDigest track on Shopify?
ShopDigest tracks 96 video editing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share video editing app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under video editing (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For video editing, Outfy ‑ Social Media Auto Post leads on share; see the rankings tab for who currently holds #1 position.
