Meta & Facebook Pixels By Nabu — Market Share Across Shopify App Store Groups
Meta & Facebook Pixels by Nabu's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword Pixel tracking | 8.65%7.29 | Declining |
| Keyword facebook pixel | 5.07%3.96 | Declining |
| Keyword meta ads | 4.97%3.42 | Declining |
| Keyword meta pixel | 0.99%0.80 | Declining |
| Category Analytics Store management > Operations > Analytics | 0.79%0.08 | Declining |
| Category Ads Marketing and conversion > Advertising > Ads | 0.55%0.03 | Declining |
| Keyword facebook marketing | 0.53%0.58 | Declining |
| Category Advertising Marketing and conversion > Advertising | 0.43%0.03 | Declining |
| Keyword tik tok pixel | 0.32%0.39 | Declining |
| Category Operations Store management > Operations | 0.27%0.03 | Declining |
Showing 1-10 out of 32
Key Insights:
- Meta & Facebook Pixels by Nabu captures 8.6% of installs in Pixel tracking — its strongest position among the 10 Shopify groups shown (32 groups in total).
- Over the past 30 days, 10 lost share — net downward pressure.
- Pixel tracking saw the sharpest contraction (-7.29pp) — worth checking whether the dip is short-term or sustained.
Meta & Facebook Pixels By Nabu — Market Share Trend Across Top Groups
Monthly market share trajectory for Meta & Facebook Pixels by Nabu across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Pixel Tracking | 11.96% | 15.70%4 | 14.11%2 | 18.17%4 | 11.43%7 | 8.65%3 |
| Keyword Facebook Pixel | 8.28% | 10.95%3 | 10.84%0 | 11.67%1 | 9.01%3 | 5.07%4 |
| Keyword Meta Ads | — | 8.70% | 15.89%7 | 9.30%7 | 13.28%4 | 4.97%8 |
| Keyword Meta Pixel | 1.82% | 1.68%0 | 2.45%1 | 2.08%0 | 1.35%1 | 0.99%0 |
| Category Analytics | 0.92% | 1.13%0 | 1.14%0 | 0.98%0 | 0.87%0 | 0.79%0 |
Key Insights:
- Meta & Facebook Pixels by Nabu's biggest share gain is in Facebook Pixel — expanded from 0.3% to 5.1% over the charted period.
- Across the 5 plotted groups, Meta & Facebook Pixels by Nabu expanded share in 3 and contracted in 2.
Top Categories Meta & Facebook Pixels By Nabu Ranks In on Shopify
- Keyword Pixel tracking — Holds 8.6% market share in this keyword (-7.29pp this month) — slipping in this keyword.
- Keyword facebook pixel — Holds 5.1% market share in this keyword (-3.96pp this month) — slipping in this keyword.
- Keyword meta ads — Holds 5.0% market share in this keyword (-3.42pp this month) — slipping in this keyword.
- Keyword meta pixel — Holds 1.0% market share in this keyword (-0.80pp this month) — slipping in this keyword.
- Category Analytics — Holds 0.8% market share in this category (-0.08pp this month) — slipping in this category.
Meta & Facebook Pixels By Nabu on Shopify — Market Share FAQs
1. Where does Meta & Facebook Pixels by Nabu have the most market share on Shopify?
Meta & Facebook Pixels by Nabu captures the largest share of installs in Pixel tracking — 8.6% of the group's tracked install base, followed by 5.1% in facebook pixel and 5.0% in meta ads. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Meta & Facebook Pixels by Nabu gaining or losing share in?
Meta & Facebook Pixels by Nabu is contracting in more groups than it's expanding. Pixel tracking saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Meta & Facebook Pixels by Nabu's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Meta & Facebook Pixels by Nabu hold market share?
Meta & Facebook Pixels by Nabu appears in 32 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Meta & Facebook Pixels by Nabu's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Meta & Facebook Pixels by Nabu is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
