Wyllo — Market Share Across Shopify App Store Groups
Wyllo's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword reseller | 6.63%3.54 | Climbing |
| Keyword Identity verification | 1.11%0.32 | Climbing |
| Category Fraud Store management > Security > Fraud | 0.93%0.23 | Declining |
| Keyword Gift card abuse | 0.77%0.43 | Climbing |
| Keyword Order hold | 0.62%0.18 | Climbing |
| Keyword App notifications | 0.33%0.18 | Climbing |
| Collection | 0.25%0.03 | Declining |
| Keyword AI-powered detection | 0.25%0.02 | Climbing |
| Category Security Store management > Security | 0.22%0.05 | Declining |
| Keyword customer service | 0.16%0.16 | Climbing |
Showing 1-10 out of 22
Key Insights:
- Wyllo captures 6.6% of installs in reseller — its strongest position among the 10 Shopify groups shown (22 groups in total).
- Over the past 30 days, 7 gained share and 3 lost share — net positive share momentum.
- reseller is the biggest gainer (+3.54pp) — strongest share momentum this month.
Wyllo — Market Share Trend Across Top Groups
Monthly market share trajectory for Wyllo across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Reseller | 10.51% | 14.17%4 | 14.82%1 | 5.34%9 | 2.78%3 | 5.00%2 |
| Keyword Identity Verification | 4.03% | 2.28%2 | 2.24%0 | 1.41%1 | 1.34%0 | 1.11%0 |
| Category Fraud | 1.49% | 2.25%1 | 2.46%0 | 2.08%0 | 1.00%1 | 0.93%0 |
| Keyword Gift Card Abuse | 2.89% | 4.35%1 | 6.40%2 | 0.60%6 | 0.56%0 | 0.77%0 |
| Keyword Order Hold | 6.10% | 6.33%0 | 5.20%1 | 0.79%4 | 0.82%0 | 0.38%0 |
Key Insights:
- Wyllo's biggest share gain is in Reseller — expanded from 1.3% to 5.0% over the charted period.
- Across the 5 plotted groups, Wyllo expanded share in 1 and contracted in 4.
Top Categories Wyllo Ranks In on Shopify
- Keyword reseller — Holds 6.6% market share in this keyword (+3.54pp this month) — Wyllo's growing footprint here.
- Keyword Identity verification — Holds 1.1% market share in this keyword (+0.32pp this month) — Wyllo's growing footprint here.
- Category Fraud — Holds 0.9% market share in this category (-0.23pp this month) — slipping in this category.
- Keyword Gift card abuse — Holds 0.8% market share in this keyword (+0.43pp this month) — Wyllo's growing footprint here.
- Keyword Order hold — Holds 0.6% market share in this keyword (+0.18pp this month) — Wyllo's growing footprint here.
Wyllo on Shopify — Market Share FAQs
1. Where does Wyllo have the most market share on Shopify?
Wyllo captures the largest share of installs in reseller — 6.6% of the group's tracked install base, followed by 1.1% in Identity verification and 0.9% in Fraud. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Wyllo gaining or losing share in?
Wyllo is gaining share in more groups than it's losing. reseller is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Wyllo's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Wyllo hold market share?
Wyllo appears in 22 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Wyllo's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Wyllo's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
