Breadcrumbs & Categories — Market Share Across Shopify App Store Groups
Breadcrumbs & Categories's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword breadcrumbs | 35.83%1.15 | Climbing |
| Category Navigation and menus Store design > Search and navigation > Navigation and menus | 0.55%0.21 | Declining |
| Category Search and navigation Store design > Search and navigation | 0.38%0.17 | Declining |
| Keyword Theme optimization | 0.34%0.07 | Declining |
| Keyword team | 0.20%0.12 | Declining |
| Keyword Tree | 0.07%0.03 | Declining |
| Keyword Link analysis | 0.05%0.03 | Climbing |
| Category SEO Store design > Site optimization > SEO | 0.04%0.02 | Declining |
| Category Site optimization Store design > Site optimization | 0.04%0.02 | Declining |
| Keyword navigation | 0.03%0.02 | Climbing |
Showing 1-10 out of 11
Key Insights:
- Breadcrumbs & Categories captures 35.8% of installs in breadcrumbs — its strongest position among the 10 Shopify groups shown (11 groups in total).
- Over the past 30 days, 3 gained share and 7 lost share — net downward pressure.
- Navigation and menus saw the sharpest contraction (-0.21pp) — worth checking whether the dip is short-term or sustained.
Breadcrumbs & Categories — Market Share Trend Across Top Groups
Monthly market share trajectory for Breadcrumbs & Categories across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Breadcrumbs | 33.80% | 10.05%24 | 9.48%1 | 30.04%21 | 34.25%4 | 36.03%2 |
| Category Navigation And Menus | 1.18% | 0.92%0 | 0.64%0 | 0.60%0 | 0.70%0 | 0.55%0 |
| Category Search And Navigation | 0.92% | 0.72%0 | 0.49%0 | 0.45%0 | 0.50%0 | 0.38%0 |
| Keyword Theme Optimization | — | — | — | 0.33% | 0.39%0 | 0.35%0 |
| Keyword Team | — | 0.10% | 0.05%0 | 0.07%0 | 0.28%0 | 0.20%0 |
Key Insights:
- Breadcrumbs & Categories's biggest share gain is in Breadcrumbs — expanded from 0.0% to 36.0% over the charted period.
- Across the 5 plotted groups, Breadcrumbs & Categories expanded share in 3 and contracted in 2.
Top Categories Breadcrumbs & Categories Ranks In on Shopify
- Keyword breadcrumbs — Holds 35.8% market share in this keyword (+1.15pp this month) — Breadcrumbs & Categories's growing footprint here.
- Category Navigation and menus — Holds 0.5% market share in this category (-0.21pp this month) — slipping in this category.
- Category Search and navigation — Holds 0.4% market share in this category (-0.17pp this month) — slipping in this category.
- Keyword Theme optimization — Holds 0.3% market share in this keyword (-0.07pp this month) — slipping in this keyword.
- Keyword team — Holds 0.2% market share in this keyword (-0.12pp this month) — slipping in this keyword.
Breadcrumbs & Categories on Shopify — Market Share FAQs
1. Where does Breadcrumbs & Categories have the most market share on Shopify?
Breadcrumbs & Categories captures the largest share of installs in breadcrumbs — 35.8% of the group's tracked install base, followed by 0.5% in Navigation and menus and 0.4% in Search and navigation. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Breadcrumbs & Categories gaining or losing share in?
Breadcrumbs & Categories is contracting in more groups than it's expanding. Navigation and menus saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Breadcrumbs & Categories's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Breadcrumbs & Categories hold market share?
Breadcrumbs & Categories appears in 11 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Breadcrumbs & Categories's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Breadcrumbs & Categories is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
