(Updated September 2026) Track Ongoing Subscriptions's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Grow Recurring Revenue with Bundles & Subscriptions — no code.
Ongoing Subscriptions's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Collectionsubscription-apps | 0.07%0.00 | Growing |
Keywordmembership subscription | 0.06%0.04 | Declining |
CategorySubscriptions Selling products > Payments > Subscriptions | 0.05%0.00 | Growing |
CategoryPayments Selling products > Payments | 0.04%0.00 | Declining |
CategoryProduct bundles Marketing and conversion > Upsell and bundles > Product bundles | 0.02%0.00 | Declining |
CategorySelling products | 0.01%0.00 | Growing |
CategoryUpsell and bundles Marketing and conversion > Upsell and bundles | 0.01%0.00 | Declining |
CategoryMarketing and conversion | 0.00%0.00 | Declining |
KeywordAnalytics and reporting | 0.00%0.01 | Declining |
Keywordrecurring orders | 0.00%0.00 | Declining |
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Key Insights:
Monthly market share trajectory for Ongoing Subscriptions across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Subscription-Apps | 0.07% | 0.07% | 0.07% | 0.07% | 0.05%0.02 | 0.02%0.03 |
| Subscriptions | 0.06% | 0.05%0.01 | 0.05% | 0.05% | 0.04%0.01 | 0.02%0.02 |
| Payments | 0.04% | 0.04% | 0.04% | 0.04% | 0.03%0.01 | 0.01%0.02 |
| Membership Subscription | — | 0.04% | 0.10%0.06 | 0.06%0.04 | 0.03%0.03 | 0.01%0.02 |
| Product Bundles | 0.02% | 0.02% | 0.02% | 0.02% | 0.01%0.01 | 0.01% |
Key Insights:
Ongoing Subscriptions captures the largest share of installs in subscription-apps — 0.1% of the group's tracked install base, followed by 0.1% in membership subscription and 0.1% in Subscriptions. Sort the table by Share to see the full ordered list.
Ongoing Subscriptions is contracting in more groups than it's expanding. membership subscription saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Share figures are recomputed weekly from the latest review data. Ongoing Subscriptions is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
Rankings and trends across every Shopify app, category, and keyword.