Selling Point — Market Share Across Shopify App Store Groups
Selling Point's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Category Gift cards Marketing and conversion > Gifts > Gift cards | 0.26%0.01 | Declining |
| Keyword import store | 0.11%0.02 | Climbing |
| Category Gifts Marketing and conversion > Gifts | 0.08%0.00 | Declining |
| Category Store data importer Sales channels > Selling online > Store data importer | 0.04%0.00 | Climbing |
| Collection Works with Shopify POS | 0.02%0.00 | Declining |
| Keyword gift cards | 0.01%0.00 | Declining |
| Category Selling online Sales channels > Selling online | 0.01%0.00 | Climbing |
| Category Sales channels | 0.01%0.00 | Climbing |
| Keyword Gift card import | 0.01%0.00 | Climbing |
| Keyword Bulk send | 0.00%0.00 | Climbing |
Showing 1-10 out of 14
Key Insights:
- Selling Point captures 0.3% of installs in Gift cards — its strongest position among the 10 Shopify groups shown (14 groups in total).
- Over the past 30 days, 6 gained share and 4 lost share — a mixed share picture.
Selling Point — Market Share Trend Across Top Groups
Monthly market share trajectory for Selling Point across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Category Gift Cards | 1.10% | 0.82%0 | 0.54%0 | 0.26%0 | 0.27%0 | 0.26%0 |
| Keyword Import Store | 0.63% | 0.34%0 | 0.14%0 | 0.15%0 | 0.08%0 | 0.11%0 |
| Category Gifts | 0.39% | 0.28%0 | 0.18%0 | 0.09%0 | 0.09%– | 0.08%0 |
| Category Store Data Importer | 0.18% | 0.13%0 | 0.08%0 | 0.04%0 | 0.04%– | 0.04%– |
| Collection Works With Shopify Pos | 0.09% | 0.06%0 | 0.04%0 | 0.02%0 | 0.02%– | 0.02%– |
Key Insights:
- Across the 5 plotted groups, Selling Point expanded share in 0 and contracted in 5.
Top Categories Selling Point Ranks In on Shopify
- Category Gift cards — Holds 0.3% market share in this category (-0.01pp this month) — slipping in this category.
- Keyword import store — Holds 0.1% market share in this keyword (+0.02pp this month) — Selling Point's growing footprint here.
- Category Gifts — Holds 0.1% market share in this category (-0.00pp this month) — slipping in this category.
- Category Store data importer — Holds 0.0% market share in this category (+0.00pp this month) — Selling Point's growing footprint here.
- Collection Works with Shopify POS — Holds 0.0% market share in this collection (-0.00pp this month) — slipping in this collection.
Selling Point on Shopify — Market Share FAQs
1. Where does Selling Point have the most market share on Shopify?
Selling Point captures the largest share of installs in Gift cards — 0.3% of the group's tracked install base, followed by 0.1% in import store and 0.1% in Gifts. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Selling Point gaining or losing share in?
Selling Point's share movement is mixed this month — gaining in some groups, holding or slipping in others. Use the "Market Share Changes" sub-tab to find both the climbers and the decliners ordered by movement size.
3. How is Selling Point's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Selling Point hold market share?
Selling Point appears in 14 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Selling Point's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Significant share changes typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the chart's granularity to Weekly to spot inflection points within the noise.
