Sezzle Widget — Market Share Across Shopify App Store Groups
Sezzle Widget's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Category Payment experience Selling products > Payments > Payment experience | 0.91%0.42 | Climbing |
| Keyword buy now pay later | 0.12%0.06 | Climbing |
| Category Payments Selling products > Payments | 0.03%0.01 | Climbing |
| Category Selling products | 0.01%0.00 | Climbing |
| Keyword Widget placement | 0.01%0.00 | Climbing |
Showing 1-5 out of 5
Key Insights:
- Sezzle Widget captures 0.9% of installs in Payment experience — its strongest position among the 5 Shopify groups shown.
- Over the past 30 days, 5 gained share — net positive share momentum.
- Payment experience is the biggest gainer (+0.42pp) — strongest share momentum this month.
Sezzle Widget — Market Share Trend Across Top Groups
Monthly market share trajectory for Sezzle Widget across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Category Payment Experience | 0.58% | 0.56%0 | 0.54%0 | 0.50%0 | 0.93%0 | 0.91%0 |
| Keyword Buy Now Pay Later | 0.04% | 0.04%– | 0.06%0 | 0.07%0 | 0.13%0 | 0.12%0 |
| Category Payments | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.03%0 | 0.03%– |
| Category Selling Products | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.01%– | 0.01%– |
| Keyword Widget Placement | — | — | — | — | 0.01% | 0.01%– |
Key Insights:
- Across the 5 plotted groups, Sezzle Widget expanded share in 0 and contracted in 4.
Top Categories Sezzle Widget Ranks In on Shopify
- Category Payment experience — Holds 0.9% market share in this category (+0.42pp this month) — Sezzle Widget's growing footprint here.
- Keyword buy now pay later — Holds 0.1% market share in this keyword (+0.06pp this month) — Sezzle Widget's growing footprint here.
- Category Payments — Holds 0.0% market share in this category (+0.01pp this month) — Sezzle Widget's growing footprint here.
- Category Selling products — Holds 0.0% market share in this category (+0.00pp this month) — Sezzle Widget's growing footprint here.
- Keyword Widget placement — Holds 0.0% market share in this keyword (+0.00pp this month) — Sezzle Widget's growing footprint here.
Sezzle Widget on Shopify — Market Share FAQs
1. Where does Sezzle Widget have the most market share on Shopify?
Sezzle Widget captures the largest share of installs in Payment experience — 0.9% of the group's tracked install base, followed by 0.1% in buy now pay later and 0.0% in Payments. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Sezzle Widget gaining or losing share in?
Sezzle Widget is gaining share in more groups than it's losing. Payment experience is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Sezzle Widget's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does Sezzle Widget's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Sezzle Widget's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
