(Updated October 2026) Track Varia ‑ variants on collection's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Split variants into separate products on collection pages. Improve product visibility and sales..
Varia ‑ variants on collection's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
CategoryCustom products - Other Selling products > Custom products > Custom products - Other | 0.03%0.00 | Growing |
CategoryProduct variants Selling products > Custom products > Product variants | 0.01%0.00 | Growing |
CategoryCustom products Selling products > Custom products | 0.01%0.00 | Growing |
CategorySelling products | 0.00%0.00 | Growing |
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Key Insights:
Monthly market share trajectory for Varia ‑ variants on collection across its top 4 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Custom Products - Other | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% | 0.03% |
| Product Variants | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Custom Products | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
| Selling Products | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Key Insights:
Varia ‑ variants on collection captures the largest share of installs in Custom products - Other — 0.0% of the group's tracked install base, followed by 0.0% in Product variants and 0.0% in Custom products. Sort the table by Share to see the full ordered list.
Varia ‑ variants on collection is gaining share in more groups than it's losing. Custom products - Other is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Share figures are recomputed weekly from the latest review data. Varia ‑ variants on collection's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
Rankings and trends across every Shopify app, category, and keyword.