(Updated September 2026) Track where Snapchat Ads's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Reach shoppers with intent not just to scroll.
Where Snapchat Ads's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 31.25% | 6.68 | |
| 2 | 21.88% | 4.63 | |
| 3 | 9.38% | 0.97 | |
| 4 | 9.38% | 0.97 | |
| 5 | 9.38% | 2.48 | |
| 6 | 3.13% | 0.32 | |
| 7 | 3.13% | 3.13 | |
| 8 | 3.13% | 0.32 | |
| 9 | 3.13% | 3.13 | |
| 10 | 3.13% | 3.77 |
Key Insights:
Monthly country share trajectory for Snapchat Ads across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
32.14% | 33.33%1.19 | 39.29%5.96 | 33.33%5.96 | 35.29%1.96 | 39.39%4.1 | |
14.29% | 16.67%2.38 | 17.86%1.19 | 21.21%3.35 | 23.53%2.32 | 24.24%0.71 | |
0.00% | 3.33%3.33 | 10.71%7.38 | 9.09%1.62 | 8.82%0.27 | 9.09%0.27 | |
7.14% | 6.67%0.47 | 7.14%0.47 | 9.09%1.95 | 8.82%0.27 | 9.09%0.27 | |
3.57% | 6.67%3.1 | 10.71%4.04 | 9.09%1.62 | 5.88%3.21 | 6.06%0.18 |
Key Insights:
United States is Snapchat Ads's largest single market at 31.3% — but the install base is broadly distributed across many countries. United Arab Emirates follows at 21.9%, with Canada at 9.4%. Together, the top 3 countries account for 62.5% of Snapchat Ads's worldwide reviews on Shopify. United Kingdom (9.4%) and Kuwait (9.4%) round out the top 5. United Arab Emirates is the fastest-growing market for Snapchat Ads this month (+4.63pp) — emerging adoption worth tracking against the established leaders.
Snapchat Ads's adoption with United States's 31.3% as the largest single market still leaves the rest spread thinly across many countries — a "region-agnostic by design" signal where geography matters less for app choice than features, pricing, and support quality.
United States is Snapchat Ads's largest market in this view — share contracted from 47.1% to 39.4% over the charted period. Across the top 5 countries plotted on this chart, Snapchat Ads's share expanded in 3 and contracted in 2 over the charted period — net internationalisation underway. United Arab Emirates is the strongest expander — moving from 8.5% to 24.2% of installs over the charted window.
With 3 countries expanding and 2 contracting for Snapchat Ads, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
United States contributes the largest share of Snapchat Ads's installs at 31.3% of all reviews. Adoption is broadly distributed across many countries, followed by United Arab Emirates at 21.9% and Canada at 9.4%.
United Arab Emirates is the fastest-growing market for Snapchat Ads this month, gaining +4.63pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of Snapchat Ads's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
Snapchat Ads has reviews from 42 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
Yes — Snapchat Ads's install base is broadly distributed across many countries with no single market dominating. The leading apps in this distribution pattern are usually built region-agnostic, with multi-currency, multi-language, and broad payment-provider support out of the box.
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
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