(Updated October 2026) Track Super: Gift Wrap, Gift Message's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Earn more from every order with the power of gift wrap & gift message. Boost your AOV in 1 click..
Super: Gift Wrap, Gift Message's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
KeywordGift options | 14.83%6.92 | Growing |
KeywordGreeting cards | 14.22%0.23 | Declining |
Keywordgift wrapping | 13.91%0.65 | Declining |
CategoryGift wrap and messages Marketing and conversion > Gifts > Gift wrap and messages | 13.19%0.40 | Growing |
KeywordGift messages | 7.18%0.78 | Growing |
KeywordGift widget | 6.88%3.72 | Growing |
Keywordchristmas | 3.04%3.04 | Growing |
Keywordblack friday | 2.75%2.75 | Growing |
KeywordHalloween | 1.68%1.65 | Growing |
CategoryGifts Marketing and conversion > Gifts | 1.08%0.06 | Growing |
Key Insights:
Monthly market share trajectory for Super: Gift Wrap, Gift Message across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Gift Options | 0.27% | 1.48%1.21 | 2.42%0.94 | 6.96%4.54 | 7.35%0.39 | 15.37%8.02 |
| Greeting Cards | 0.42% | 0.33%0.09 | 6.44%6.11 | 7.81%1.37 | 21.66%13.85 | 14.32%7.34 |
| Gift Wrapping | 16.04% | 12.19%3.85 | 15.28%3.09 | 16.35%1.07 | 11.84%4.51 | 13.22%1.38 |
| Gift Wrap And Messages | 16.26% | 16.00%0.26 | 14.85%1.15 | 11.76%3.09 | 12.50%0.74 | 13.04%0.54 |
| Gift Messages | 13.38% | 10.45%2.93 | 6.23%4.22 | 6.54%0.31 | 7.01%0.47 | 7.18%0.17 |
Key Insights:
Super: Gift Wrap, Gift Message captures the largest share of installs in Gift options — 14.8% of the group's tracked install base, followed by 14.2% in Greeting cards and 13.9% in gift wrapping. Sort the table by Share to see the full ordered list.
Super: Gift Wrap, Gift Message is gaining share in more groups than it's losing. Gift options is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Super: Gift Wrap, Gift Message appears in 17 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
Share figures are recomputed weekly from the latest review data. Super: Gift Wrap, Gift Message's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
Rankings and trends across every Shopify app, category, and keyword.