(Updated October 2026) Track where SwipeUp Shoppable Videos Reels's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Stand out with shoppable videos: TikTok & Instagram Reels.
Where SwipeUp Shoppable Videos Reels's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 36.36% | 7.79 | |
| 2 | 18.18% | 10.39 | |
| 3 | 9.09% | 5.19 | |
| 4 | 9.09% | 9.09 | |
| 5 | 9.09% | 9.09 | |
| 6 | 9.09% | 5.19 | |
| 7 | 9.09% | 5.19 | |
| 8 | 0.00% | ||
| 9 | 0.00% | ||
| 10 | 0.00% |
Key Insights:
Monthly country share trajectory for SwipeUp Shoppable Videos Reels across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
28.57% | 28.57% | 41.67%13.1 | 27.27%14.4 | 27.27% | 33.33%6.06 | |
0.00% | 0.00% | 0.00% | 18.18%18.18 | 18.18% | 22.22%4.04 | |
14.29% | 14.29% | 8.33%5.96 | 9.09%0.76 | 9.09% | 11.11%2.02 | |
0.00% | 0.00% | 8.33%8.33 | 9.09%0.76 | 9.09% | 11.11%2.02 | |
28.57% | 28.57% | 16.67%11.9 | 18.18%1.51 | 18.18% | 11.11%7.07 |
Key Insights:
India leads SwipeUp Shoppable Videos Reels's install base at 36.4%, with meaningful spread across additional top markets. Australia follows at 18.2%, with Indonesia at 9.1%. Together, the top 3 countries account for 63.6% of SwipeUp Shoppable Videos Reels's worldwide reviews on Shopify. Brazil (9.1%) and Guatemala (9.1%) round out the top 5. Brazil is the fastest-growing market for SwipeUp Shoppable Videos Reels this month (+9.09pp) — emerging adoption worth tracking against the established leaders.
SwipeUp Shoppable Videos Reels's install base split between India (36.4%), Australia (18.2%), and Indonesia (9.1%) usually means localisation, multi-currency, and major regional payment integrations are already in place — a defensible default for cross-border Shopify merchants.
India is SwipeUp Shoppable Videos Reels's largest market in this view — share expanded from 0 to 33.3% over the charted period. Across the top 5 countries plotted on this chart, SwipeUp Shoppable Videos Reels's share expanded in 4 and contracted in 1 over the charted period — net internationalisation underway. United States is the sharpest contractor — slipping from 40.0% to 22.2% of installs over the charted window.
With 4 countries expanding and 1 contracting for SwipeUp Shoppable Videos Reels, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
India contributes the largest share of SwipeUp Shoppable Videos Reels's installs at 36.4% of all reviews. Adoption is meaningfully spread across several major markets, followed by Australia at 18.2% and Indonesia at 9.1%.
Brazil is the fastest-growing market for SwipeUp Shoppable Videos Reels this month, gaining +9.09pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of SwipeUp Shoppable Videos Reels's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
SwipeUp Shoppable Videos Reels has reviews from 18 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
SwipeUp Shoppable Videos Reels is multi-region but not fully global — meaningful adoption across several major markets with the top 1–3 driving most installs. Cross-border merchants are usually well-served; merchants in markets outside the top 5 should verify regional fit on the table above.
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
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