(Updated October 2026) Track where Trustpilot Reviews's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Turn real customer reviews into traffic, sales, and loyalty..
Where Trustpilot Reviews's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 33.33% | 14.29 | |
| 2 | 25.00% | 8.33 | |
| 3 | 16.67% | 2.38 | |
| 4 | 8.33% | 3.57 | |
| 5 | 8.33% | 3.57 | |
| 6 | 8.33% | 1.19 | |
| 7 | 0.00% | ||
| 8 | 0.00% | ||
| 9 | 0.00% | ||
| 10 | 0.00% |
Key Insights:
Monthly country share trajectory for Trustpilot Reviews across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
10.64% | 13.33%2.69 | 12.82%0.51 | 16.00%3.18 | 23.53%7.53 | 33.33%9.8 | |
25.53% | 24.44%1.09 | 28.21%3.77 | 32.00%3.79 | 35.29%3.29 | 25.00%10.29 | |
4.26% | 6.67%2.41 | 7.69%1.02 | 12.00%4.31 | 11.76%0.24 | 16.67%4.91 | |
4.26% | 6.67%2.41 | 7.69%1.02 | 8.00%0.31 | 5.88%2.12 | 8.33%2.45 | |
2.13% | 2.22%0.09 | 2.56%0.34 | 4.00%1.44 | 5.88%1.88 | 8.33%2.45 |
Key Insights:
United Kingdom leads Trustpilot Reviews's install base at 33.3%, with meaningful spread across additional top markets. United States follows at 25.0%, with Germany at 16.7%. Together, the top 3 countries account for 75.0% of Trustpilot Reviews's worldwide reviews on Shopify. China (8.3%) and Spain (8.3%) round out the top 5. United States is contracting fastest among the top 5 (-8.33pp) — worth checking whether it's a short-term swing or sustained churn from that region.
Trustpilot Reviews's install base split between United Kingdom (33.3%), United States (25.0%), and Germany (16.7%) usually means localisation, multi-currency, and major regional payment integrations are already in place — a defensible default for cross-border Shopify merchants.
United Kingdom is Trustpilot Reviews's largest market in this view — share expanded from 26.1% to 33.3% over the charted period. Across the top 5 countries plotted on this chart, Trustpilot Reviews's share expanded in 3 and contracted in 2 over the charted period — net internationalisation underway. Germany is the strongest expander — moving from 4.3% to 16.7% of installs over the charted window.
Trustpilot Reviews's +12.3pp expansion in Germany alongside gains in 2 additional countries usually reflects internationalisation investments paying off — translations, regional payment integrations, or localised marketing landing in new markets.
United Kingdom contributes the largest share of Trustpilot Reviews's installs at 33.3% of all reviews. Adoption is meaningfully spread across several major markets, followed by United States at 25.0% and Germany at 16.7%.
United Kingdom is the fastest-growing market for Trustpilot Reviews this month, gaining +14.29pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of Trustpilot Reviews's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
Trustpilot Reviews has reviews from 32 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
Trustpilot Reviews is multi-region but not fully global — meaningful adoption across several major markets with the top 1–3 driving most installs. Cross-border merchants are usually well-served; merchants in markets outside the top 5 should verify regional fit on the table above.
Country shares update weekly as new reviews are crawled. Trustpilot Reviews's current footprint is expanding across multiple markets — switch the trend chart to Weekly granularity to spot recent inflection points.
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