Unumpay — Market Share Across Shopify App Store Groups
UnumPay's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword payment gateway | 5.21%6.96 | Declining |
| Keyword payments | 4.00%3.68 | Climbing |
| Category Payment experience Selling products > Payments > Payment experience | 1.84%1.07 | Declining |
| Category Payment options - Other Selling products > Payments > Payment options - Other | 1.40%0.76 | Declining |
| Keyword Payment methods | 0.43%0.31 | Climbing |
| Keyword Payment options | 0.41%0.29 | Climbing |
| Category Payments Selling products > Payments | 0.06%0.02 | Declining |
| Category Selling products | 0.02%0.01 | Declining |
| Keyword Transactions | 0.01%0.01 | Declining |
Showing 1-9 out of 9
Key Insights:
- UnumPay captures 5.2% of installs in payment gateway — its strongest position among the 9 Shopify groups shown.
- Over the past 30 days, 3 gained share and 6 lost share — net downward pressure.
- payment gateway saw the sharpest contraction (-6.96pp) — worth checking whether the dip is short-term or sustained.
Unumpay — Market Share Trend Across Top Groups
Monthly market share trajectory for UnumPay across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Keyword Payment Gateway | 1.88% | 2.74%1 | 5.14%2 | 11.40%6 | 5.29%6 | 5.21%0 |
| Keyword Payments | 0.41% | 0.22%0 | 0.44%0 | 0.35%0 | 4.05%4 | 4.00%0 |
| Category Payment Experience | 2.33% | 3.33%1 | 3.23%0 | 2.99%0 | 1.86%1 | 1.84%0 |
| Category Payment Options - Other | 1.81% | 2.65%1 | 2.46%0 | 2.27%0 | 1.40%1 | 1.40%– |
| Keyword Payment Methods | 0.02% | 0.03%0 | 0.16%0 | 0.13%0 | 0.37%0 | 0.43%0 |
Key Insights:
- UnumPay's biggest share gain is in Payment Gateway — expanded from 0.2% to 5.2% over the charted period.
- Across the 5 plotted groups, UnumPay expanded share in 3 and contracted in 2.
Top Categories Unumpay Ranks In on Shopify
- Keyword payment gateway — Holds 5.2% market share in this keyword (-6.96pp this month) — slipping in this keyword.
- Keyword payments — Holds 4.0% market share in this keyword (+3.68pp this month) — UnumPay's growing footprint here.
- Category Payment experience — Holds 1.8% market share in this category (-1.07pp this month) — slipping in this category.
- Category Payment options - Other — Holds 1.4% market share in this category (-0.76pp this month) — slipping in this category.
- Keyword Payment methods — Holds 0.4% market share in this keyword (+0.31pp this month) — UnumPay's growing footprint here.
Unumpay on Shopify — Market Share FAQs
1. Where does UnumPay have the most market share on Shopify?
UnumPay captures the largest share of installs in payment gateway — 5.2% of the group's tracked install base, followed by 4.0% in payments and 1.8% in Payment experience. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is UnumPay gaining or losing share in?
UnumPay is contracting in more groups than it's expanding. payment gateway saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is UnumPay's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does UnumPay's Shopify market share update?
Share figures are recomputed weekly from the latest review data. UnumPay is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
