Variant Option Product Options Shopify App – Benchmarks vs Category Leaders
(Updated September 2026) Compare Variant Option Product Options head-to-head with the top apps in Custom products - Other on the Shopify App Store — current rank, 30-day average, best position over the period, and a long-term trajectory chart so you can see whether Variant Option Product Options is closing the gap with leaders, holding steady, or losing ground. Customize products with unlimited options, price add-ons, swatches, buttons conditional logic & more.
Variant Option Product Options vs Top Apps in Custom products - Other on Shopify
Side-by-side comparison of Variant Option Product Options against the top 4 apps in the Custom products - Other category — current rank, 30-day average, and best position over the period. Switch the Group Selector to benchmark in any other group Variant Option Product Options ranks in; switch the page-level sub-tab for Market Share or Reviews columns instead.
| App | Rank | Average | Best |
|---|---|---|---|
| Variant Option Product OptionsCURRENT APP | 141 | 10.23 | 1 |
 Easify Custom Product Options | 1 | 2.5 | 1 |
 Globo Product Options, Variant | 2 | 1.87 | 1 |
 OP Color Swatch Variant Images | 4 | 3.73 | 2 |
 LinkedOption Combined Listings | 51 | 7.83 | 5 |
Key Insights:
- Variant Option Product Options ranks #14 in Custom products - Other — 13 positions behind Easify Custom Product Options (#1).
- 30-day average position: 10.23; best ranking achieved: #1 — the spread reflects positional volatility over the window.
- Variant Option Product Options climbed 1 position over the past 30 days against this comparison set.
- Direct competitors: Easify Custom Product Options, Globo Product Options, Variant, OP Color Swatch Variant Images.
Variant Option Product Options — Rankings Trend vs Leaders in Custom products - Other
Monthly rank trajectory for Variant Option Product Options alongside the top 4 apps in the Custom products - Other category over the past year — see whether Variant Option Product Options is closing the gap with the leaders, holding steady, or losing ground. Y-axis is reversed so rank #1 sits at the top.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Easify Custom Product Options | #3 | #21 | #11 | #1 | #1 | #1 |
| Globo Product Options, Variant | #1 | #1 | #21 | #2 | #2 | #2 |
| OP Color Swatch Variant Images | #2 | #53 | #41 | #4 | #31 | #3 |
| LinkedOption Combined Listings | #8 | #62 | #6 | #51 | #41 | #4 |
| Variant Option Product OptionsCURRENT APP | #11 | #143 | #151 | #141 | #151 | #161 |
Key Insights:
- Variant Option Product Options slipped from #6 to #16 in Custom products - Other over the charted period.
- Gap to Easify Custom Product Options widened by 11 positions — leader is pulling away.
- Across the 5 apps plotted, 3 improved rank and 2 declined.
Variant Option Product Options — Head-to-Head vs Leaders in Custom products - Other
Variant Option Product Options ranks #14 in Custom products - Other — 13 positions behind Easify Custom Product Options at #1. Over the last 30 days, Variant Option Product Options's average position in Custom products - Other was 10.23 and its best ranking reached #1 — the spread between average and best is a quick read on positional volatility. Variant Option Product Options climbed 1 position in Custom products - Other over the past 30 days — momentum that often translates into improving share and review velocity in the same group. Direct competitors on this view include Easify Custom Product Options, Globo Product Options, Variant and OP Color Swatch Variant Images.
Variant Option Product Options's 13-position gap to Easify Custom Product Options in Custom products - Other usually reflects either a different feature focus (specialised vs broad-appeal) or genuine mid-tier positioning — for category merchants, the feature mix matters more here than the leaderboard slot.
Variant Option Product Options — Long-Term Ranking Trajectory vs Leaders in Custom products - Other
Variant Option Product Options slipped from #6 to #16 in Custom products - Other over the charted period — losing ground against the leaders on this view. The gap to Easify Custom Product Options (#1) has widened by 11 positions — Easify Custom Product Options is pulling away. Across the 5 apps plotted, 3 improved their rank and 2 declined over the charted window.
Variant Option Product Options's 10-position slide while Easify Custom Product Options held or improved usually reflects competitors shipping faster than Variant Option Product Options can respond — rank pressure against named rivals is a sharper signal than absolute rank movement alone.
Top Categories Variant Option Product Options Ranks In on Shopify
- Keywordadvanced product options — Currently #2 in this keyword (climbed 1 position this month).
- Keywordcustom product builder — Ranks #2 in this Shopify keyword.
- Keywordinfinite product options — Ranks #2 in this Shopify keyword.
- Keywordvariants options — Ranks #3 in this Shopify keyword.
- Keywordproduct variants — Currently #6 in this keyword (climbed 1 position this month).
Variant Option Product Options on Shopify — Benchmarks FAQs
1. How does Variant Option Product Options compare to leaders in Custom products - Other?
Variant Option Product Options ranks #14 in Custom products - Other, 13 positions behind Easify Custom Product Options at #1. The trend chart shows whether the gap is closing or widening over the past year.
2. Which apps does Variant Option Product Options compete with on Shopify?
Variant Option Product Options's closest competitors in Custom products - Other on the Shopify App Store include Easify Custom Product Options, Globo Product Options, Variant, OP Color Swatch Variant Images and LinkedOption Combined Listings. Use the App Selector on the comparison table above to swap competitors in or out, or the Group Selector to benchmark Variant Option Product Options in a different category, keyword, or collection.
3. Is Variant Option Product Options closing the gap on category leaders?
Not currently — over the charted period, Variant Option Product Options's gap to Easify Custom Product Options (#1) has widened by 11 positions in Custom products - Other. Cross-reference with the page-level Market Share sub-tab to see whether share is moving differently.
4. How does Variant Option Product Options's benchmark comparison work on ShopDigest?
The comparison table loads Variant Option Product Options alongside the top apps in its strongest Shopify category (Custom products - Other by default) and shows current rank, 30-day average rank, and best ranking over the period. Switch the Group Selector to compare in any other category, keyword, or collection Variant Option Product Options appears in. Switch the page-level sub-tab to swap rank columns for market share % or cumulative review counts of the same comparison set.
5. Can I benchmark Variant Option Product Options against apps in a different category?
Yes — use the Group Selector on the comparison table to pick any of the categories, keywords, or collections Variant Option Product Options ranks in. Switching the group reloads both cards together with the new comparison set; switching the page-level sub-tab (Rankings / Market Share / Reviews) swaps the metric in lock-step across both cards.
