Wrapped: Gift Wrap & Messages — Market Share Across Shopify App Store Groups
Wrapped: Gift Wrap & Messages's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword Greeting cards | 2.33%0.83 | Declining |
| Category Gift wrap and messages Marketing and conversion > Gifts > Gift wrap and messages | 2.22%2.99 | Declining |
| Keyword gift wrapping | 2.01%1.20 | Declining |
| Keyword Gift messages | 1.02%0.25 | Climbing |
| Keyword Gift options | 0.89%0.28 | Declining |
| Keyword Gift widget | 0.81%0.94 | Declining |
| Category Gifts Marketing and conversion > Gifts | 0.18%0.28 | Declining |
| Category Upsell and cross-sell Marketing and conversion > Upsell and bundles > Upsell and cross-sell | 0.01%0.02 | Declining |
| Collection Works with Online Store 2.0 themes | 0.01%0.01 | Declining |
| Category Upsell and bundles Marketing and conversion > Upsell and bundles | 0.01%0.01 | Declining |
Showing 1-10 out of 12
Key Insights:
- Wrapped: Gift Wrap & Messages captures 2.3% of installs in Greeting cards — its strongest position among the 10 Shopify groups shown (12 groups in total).
- Over the past 30 days, 1 gained share and 9 lost share — net downward pressure.
- Gift wrap and messages saw the sharpest contraction (-2.99pp) — worth checking whether the dip is short-term or sustained.
Wrapped: Gift Wrap & Messages — Market Share Trend Across Top Groups
Monthly market share trajectory for Wrapped: Gift Wrap & Messages across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Greeting Cards | 0.61% | 0.38%0 | 7.01%7 | 6.83%0 | 1.48%5 | 2.33%1 |
| Category Gift Wrap And Messages | 8.94% | 7.00%2 | 6.93%0 | 5.88%1 | 3.16%3 | 2.22%1 |
| Keyword Gift Wrapping | 15.44% | 9.33%6 | 4.07%5 | 4.66%1 | 1.68%3 | 2.02%0 |
| Keyword Gift Messages | 2.68% | 2.91%0 | 0.79%2 | 2.08%1 | 1.12%1 | 1.03%0 |
| Keyword Gift Options | 0.23% | 1.30%1 | 0.85%0 | 1.30%0 | 0.69%1 | 0.90%0 |
Key Insights:
- Wrapped: Gift Wrap & Messages's biggest share gain is in Greeting Cards — expanded from 0.6% to 2.3% over the charted period.
- Across the 5 plotted groups, Wrapped: Gift Wrap & Messages expanded share in 2 and contracted in 3.
Top Categories Wrapped: Gift Wrap & Messages Ranks In on Shopify
- Keyword Greeting cards — Holds 2.3% market share in this keyword (-0.83pp this month) — slipping in this keyword.
- Category Gift wrap and messages — Holds 2.2% market share in this category (-2.99pp this month) — slipping in this category.
- Keyword gift wrapping — Holds 2.0% market share in this keyword (-1.20pp this month) — slipping in this keyword.
- Keyword Gift messages — Holds 1.0% market share in this keyword (+0.25pp this month) — Wrapped: Gift Wrap & Messages's growing footprint here.
- Keyword Gift options — Holds 0.9% market share in this keyword (-0.28pp this month) — slipping in this keyword.
Wrapped: Gift Wrap & Messages on Shopify — Market Share FAQs
1. Where does Wrapped: Gift Wrap & Messages have the most market share on Shopify?
Wrapped: Gift Wrap & Messages captures the largest share of installs in Greeting cards — 2.3% of the group's tracked install base, followed by 2.2% in Gift wrap and messages and 2.0% in gift wrapping. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Wrapped: Gift Wrap & Messages gaining or losing share in?
Wrapped: Gift Wrap & Messages is contracting in more groups than it's expanding. Gift wrap and messages saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Wrapped: Gift Wrap & Messages's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Wrapped: Gift Wrap & Messages hold market share?
Wrapped: Gift Wrap & Messages appears in 12 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Wrapped: Gift Wrap & Messages's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Wrapped: Gift Wrap & Messages is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
