Yoast Seo ‑ Store Optimization Shopify App – Market Share & Install Footprint
(Updated October 2026) Track Yoast SEO ‑ Store optimization's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Optimize your store for search engines and AI-powered results!.
Yoast Seo ‑ Store Optimization — Market Share Across Shopify App Store Groups
Yoast SEO ‑ Store optimization's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordstore optimization | 9.30%2.05 | Growing |
Keywordyoast seo | 2.10%0.55 | Declining |
Keywordsemrush | 1.46%0.04 | Growing |
CategorySite optimization - Other Store design > Site optimization > Site optimization - Other | 0.62%0.03 | Declining |
CategorySEO Store design > Site optimization > SEO | 0.09%0.00 | Growing |
CategorySite optimization Store design > Site optimization | 0.07%0.00 | Growing |
CategoryStore design | 0.04%0.00 | Growing |
Keywordoptimization | 0.01%0.00 | Growing |
Keywordseo | 0.00%0.00 | Growing |
KeywordStructured data | 0.00%0.00 | Declining |
Showing 1-10 out of 10
Key Insights:
- Yoast SEO ‑ Store optimization captures 9.3% of installs in store optimization — its strongest position among the 10 Shopify groups shown.
- Over the past 30 days, 7 gained share and 3 lost share — net positive share momentum.
- store optimization is the biggest gainer (+2.05pp) — strongest share momentum this month.
Yoast Seo ‑ Store Optimization — Market Share Trend Across Top Groups
Monthly market share trajectory for Yoast SEO ‑ Store optimization across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Store Optimization | 52.55% | 46.76%5.79 | 45.51%1.25 | 7.15%38.36 | 9.58%2.43 | 9.42%0.16 |
| Yoast Seo | 2.72% | 1.93%0.79 | 1.88%0.05 | 2.60%0.72 | 1.66%0.94 | 2.15%0.49 |
| Semrush | 11.78% | 11.22%0.56 | 1.05%10.17 | 1.40%0.35 | 1.03%0.37 | 1.47%0.44 |
| Site Optimization - Other | 1.10% | 0.81%0.29 | 0.63%0.18 | 0.67%0.04 | 0.71%0.04 | 0.62%0.09 |
| Seo | 0.12% | 0.09%0.03 | 0.07%0.02 | 0.09%0.02 | 0.10%0.01 | 0.09%0.01 |
Key Insights:
- Yoast SEO ‑ Store optimization's biggest share gain is in Store Optimization — expanded from 6.3% to 9.4% over the charted period.
- Across the 5 plotted groups, Yoast SEO ‑ Store optimization expanded share in 2 and contracted in 3.
Top Categories Yoast Seo ‑ Store Optimization Ranks In on Shopify
- Keywordstore optimization — Holds 9.3% market share in this keyword (+2.05pp this month) — Yoast SEO ‑ Store optimization's growing footprint here.
- Keywordyoast seo — Holds 2.1% market share in this keyword (-0.55pp this month) — slipping in this keyword.
- Keywordsemrush — Holds 1.5% market share in this keyword (+0.04pp this month) — Yoast SEO ‑ Store optimization's growing footprint here.
- CategorySite optimization - Other — Holds 0.6% market share in this category (-0.03pp this month) — slipping in this category.
- CategorySEO — Holds 0.1% market share in this category (+0.00pp this month) — Yoast SEO ‑ Store optimization's growing footprint here.
Yoast Seo ‑ Store Optimization on Shopify — Market Share FAQs
1. Where does Yoast SEO ‑ Store optimization have the most market share on Shopify?
Yoast SEO ‑ Store optimization captures the largest share of installs in store optimization — 9.3% of the group's tracked install base, followed by 2.1% in yoast seo and 1.5% in semrush. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Yoast SEO ‑ Store optimization gaining or losing share in?
Yoast SEO ‑ Store optimization is gaining share in more groups than it's losing. store optimization is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Yoast SEO ‑ Store optimization's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does Yoast SEO ‑ Store optimization's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Yoast SEO ‑ Store optimization's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
