Store redesign and enhancement of aesthetics - The Theory
In a world where skincare is often a formula of sameness, Theory emerged with a revolutionary idea: women’s skin is uniquely different, Our website development team improved site navigation to make it more user-friendly and intuitive. We revamped the homepage with well-structured sections that showcase key products and brand values.
Project details
- ServiceAI
- IndustryAI
- Health and beauty
- Partner
- Hovers · 5 from 6 reviews · Shopify partner since 2022
What was delivered
AI-generated- Improved site navigation
- Revamped homepage with structured sections
- Homepage sections for key products and brand values
Inside the project
AI-generatedWritten by ShopDigest AI from Hovers’ description and project images.
A skincare brand built on women's skin being different
The Theory sells skincare built on one idea, set out in its brand story: women's skin is uniquely different. The project, which Hovers describes as a store redesign and an improvement to the store's look, centred on two parts of the Shopify store: how shoppers find their way around the site and how the homepage presents the brand.
Clearer navigation and a sectioned homepage
Hovers reports two main changes. Site navigation was reworked to be, in the team's words, more user-friendly and intuitive. The homepage was revamped with well-structured sections that showcase The Theory's key products alongside its brand values.
About the partner
Hovers is a Shopify Partner based in Pune, India, working with merchants since 2022 and rated 5 from 6 reviews, serving regions including India, the United Kingdom, the United States and Germany. Hovers lists Store build or redesign at $300-1000 and works in health and beauty, among other industries.
Frequently asked questions
AI-generatedWho redesigned The Theory's Shopify skincare store?
Hovers, a Shopify Partner based in Pune, India, redesigned the store for The Theory.
What was changed in The Theory's Shopify store redesign?
Hovers reports improving site navigation to make it more user-friendly and intuitive, and revamping the homepage with well-structured sections that showcase key products and brand values.
How much does Hovers charge for a Shopify store redesign?
Hovers lists Store build or redesign at $300-1000.




