34 St John Luxury Bathrooms

We transformed a six-generation, family-run, B2B business into a direct-to-consumer force - requiring our agency's expertise in bespoke website development to craft a space where luxury meets functionality. The site now seamlessly integrates a large product catalogue with numerous colour variants, ensuring a user-friendly experience that prioritises in-depth filtering and easy navigation.
Project details
- IndustryAI
- Home and garden
- Partner
- Radiant · 5 from 1 review · Shopify partner since 2018
What was delivered
AI-generated- Bespoke Shopify website for direct-to-consumer sales
- Large product catalogue with numerous colour variants
- In-depth product filtering
- Store navigation
Inside the project
AI-generatedWritten by ShopDigest AI from Radiant’s description and project images.
Taking a six-generation B2B bathroom business direct to consumer
34 St John is a six-generation, family-run business that previously sold B2B. Radiant describes the project as transforming it into a direct-to-consumer brand, using bespoke website development to create a space where, in the agency's words, luxury meets functionality.
Organising baths, showers and basins across many colour variants
The store carries a large product catalogue in numerous colour variants. Radiant built the site around in-depth filtering and easy navigation so shoppers can find products in that range. The project images show a top menu split into Baths, Furniture, Showers, Shower Enclosures, Toilets, Basins, Taps and Accessories, plus Shop by Colour, Inspiration, a Design Service link and search.
About the partner
Radiant is a Shopify Plus partner based in Birmingham, United Kingdom, working with Shopify since 2018 and serving the United Kingdom, United States, Saudi Arabia and United Arab Emirates.
Frequently asked questions
AI-generatedWho built the 34 St John luxury bathrooms Shopify store?
Radiant, a Shopify Plus partner based in Birmingham, built the 34 St John store with bespoke website development.
What did Radiant build for the 34 St John bathroom brand on Shopify?
Radiant built a direct-to-consumer Shopify site for the six-generation, family-run former B2B business. It holds a large catalogue with numerous colour variants and was built around in-depth filtering and easy navigation.
Where is Shopify partner Radiant based?
Radiant is based in Birmingham, United Kingdom, and serves the United Kingdom, United States, Saudi Arabia and United Arab Emirates.




