📈 38% ➕CVR | Giving the girls a serious lift (in CVR and Looks too)

2 views

LAUNCHED A SERIOUSLY UPGRADED web experience JUST before Black Friday (unheard of BTW) - giving the girls a serious conversion lift of over 30%. Plus a 25% increase in average order value thanks to better merchandising of add-ons - bye bye nip slips and hello nipple covers 🙈.⁠⁠ a game changer the brand bending all the rules when it comes to wearing your undergarments in public.

Project details

Services: Conversion rate optimization
Store build or redesign
Industry: Clothing and fashion
Partner: Arq Design Studio
Link ↗

View all works

What was delivered

Upgraded web experience launched before Black Friday
Add-on merchandising, including nipple covers

Inside the project

An undergarment brand's web upgrade before Black Friday

The client is an undergarment brand that, in Arq Design Studio's words, bends the rules on wearing undergarments in public, with nipple covers among its products. Arq Design Studio launched an upgraded web experience for the brand just before Black Friday, timing the studio itself calls unheard of.

Nipple cover add-ons and the reported lift

Part of the upgrade was better merchandising of add-on products, with nipple covers among the add-ons. Arq Design Studio reports a conversion lift of over 30% after the launch, and a 25% increase in average order value, which it credits to the improved add-on merchandising. The studio's own title for the work cites a 38% conversion rate increase.

About the partner

Arq Design Studio is a Shopify Select partner based in Toronto, Canada, serving clients in Canada and the United States, and its industries include clothing and fashion.

Frequently asked questions

Who did the Shopify conversion rate optimization for this nipple cover brand?

Arq Design Studio launched an upgraded Shopify web experience for the undergarment and nipple cover brand just before Black Friday.

What results did the Shopify CRO upgrade for this undergarment brand deliver?

Arq Design Studio reports a conversion lift of over 30% and a 25% increase in average order value, which it credits to better merchandising of add-ons.

What does Arq Design Studio charge for Shopify work?

Arq Design Studio lists a starting price of $1000-$60000.

Some sections on this page were written by ShopDigest AI from Arq Design Studio’s description and project images.