A premium wine experience; distinct characters, a shared spirit
We conducted an immersive discovery session at Waddesdon Manor, exploring their cellars and heritage firsthand. Our creative process focused on translating their rich storytelling tradition into an elegant eCommerce experience. The resulting design features book-like lateral scrolling on the homepage, balancing engaging movement with seamless wine navigation.
Project details
- IndustryAI
- Food and drink
- Partner
- Multivitamin Studio · 4.9 from 27 reviews · Shopify partner since 2016
What was delivered
AI-generated- Discovery session at Waddesdon Manor
- Brand guidelines definition
- eCommerce store design
- Homepage with book-like lateral scrolling
Inside the project
AI-generatedWritten by ShopDigest AI from Multivitamin Studio’s description and project images.
A discovery session in the Waddesdon Manor cellars
Work began with an immersive discovery session at Waddesdon Manor, where Multivitamin Studio explored the cellars and heritage firsthand. From there, the creative process focused on turning the brand's storytelling tradition into an eCommerce experience. Goedhuis Waddesdon's review adds that the team helped define brand guidelines "from first conception" and immersed themselves in the brand "to fully understand what we wanted to achieve."
Book-like lateral scrolling on the wine homepage
The homepage uses book-like lateral scrolling, which Multivitamin Studio describes as balancing engaging movement with easy wine navigation. The project images show a header with a wine search bar, a menu covering fine wine, buy wine, en primeur, new releases, about us and the commercial portfolio, a featured wine slider and a curated wine list panel alongside it.
About the partner
Multivitamin Studio is a Plus-tier Shopify Partner based in London, United Kingdom, a partner since 2016, with a 4.9 rating from 27 reviews.
Frequently asked questions
AI-generatedWho designed the Shopify store for wine merchant Goedhuis Waddesdon?
Multivitamin Studio, a Shopify Partner based in London, designed the store. Goedhuis Waddesdon left a 5-star review for the store build in December 2022.
How did Multivitamin Studio start the Goedhuis Waddesdon Shopify project?
Multivitamin Studio ran an immersive discovery session at Waddesdon Manor, exploring the cellars and heritage firsthand before designing the store.
What is distinctive about the Goedhuis Waddesdon Shopify homepage?
Multivitamin Studio designed it with book-like lateral scrolling, which the studio says balances engaging movement with wine navigation.
