(Dirt) jumping into the B2C market

As Saracen paid incredible attention to details, we did the same. We focused on providing easy navigation for customers to find all the information required. We designed an efficient way to organise specifications, from bike usages, geometries to the individual size guides in a custom side navigation bar.
Project details
- ServiceAI
- IndustryAI
- Sports and recreation
- Partner
- Multivitamin Studio · 4.9 from 27 reviews · Shopify partner since 2016
What was delivered
AI-generated- Custom side navigation bar for bike specifications
- Organised bike usage, geometry and size guide information
- Store navigation for finding product information
Inside the project
AI-generatedWritten by ShopDigest AI from Multivitamin Studio’s description and project images.
A side navigation bar for Saracen bike specifications
Saracen pays close attention to detail, and Multivitamin Studio set out to do the same. The studio designed a custom side navigation bar that organises each bike's information, from intended usage and geometry to individual size guides, so customers can find all the information they need.
Saracen's mountain bike store for direct shoppers
The project title frames the work as Saracen's move into the B2C market. The project images show the store's homepage with a top menu covering bikes, spares, accessories, ex-demo bikes, a Demo a Saracen page, Saracen World and EU stockists.
About the partner
Multivitamin Studio is a Plus-tier Shopify Partner based in London, United Kingdom, working with Shopify since 2016 and rated 4.9 from 27 reviews.
Frequently asked questions
AI-generatedWho worked on the Saracen Shopify store for its move into B2C?
Multivitamin Studio worked on the Saracen Shopify store, focusing on easy navigation so customers can find all the information they need.
How are bike specifications organised on the Saracen Shopify store?
Multivitamin Studio designed a custom side navigation bar that organises bike usages, geometries and individual size guides.




