A touch of sustainable luxury for healthcare workers
We knew we needed to carefully map out their journey on the side and understand their purchasing behaviours. The design was tackled through a clean and simple aesthetic to make the shopping experience easy, allowing space to showcase the scrubs but also making it straightforward for their target demographic to shop efficiently (As healthcare workers are notoriously short on time).
Project details
- ServiceAI
- IndustryAI
- Clothing and fashion
- Partner
- Multivitamin Studio · 4.9 from 27 reviews · Shopify partner since 2016
What was delivered
AI-generated- Customer journey mapping
- Research into customers' purchasing behaviours
- Shopify store design built to showcase the scrubs
Inside the project
AI-generatedWritten by ShopDigest AI from Multivitamin Studio’s description and project images.
Designing a scrubs store for shoppers short on time
Welles sells scrubs to healthcare workers, and Multivitamin Studio started by mapping that audience's journey and purchasing behaviours. The design that followed is clean and simple, leaving space to showcase the scrubs while making the store straightforward to shop. The studio points out that healthcare workers are notoriously short on time, so making the store easy to shop efficiently was a focus of the design.
What the Welles homepage shows
The project image shows the Welles homepage with a header menu for Women, Men, Bestsellers, Welles World and Science, alongside search, account and cart icons. Below it, a full-width hero image shows a healthcare worker wearing the brand's scrubs.
About the partner
Multivitamin Studio is a London-based Shopify Plus partner, working with Shopify since 2016 and rated 4.9 from 27 reviews. Its industries include clothing and fashion.
Frequently asked questions
AI-generatedWho designed the Welles scrubs Shopify store?
Multivitamin Studio designed the Shopify store for Welles, a scrubs brand for healthcare workers.
How did Multivitamin Studio approach the Welles store design?
Multivitamin Studio mapped the customer journey and purchasing behaviours, then used a clean, simple design that showcases the scrubs and lets healthcare workers shop efficiently.
What does Multivitamin Studio charge for Shopify work?
Multivitamin Studio's listed price is "Starting from $50".
