Abel
After a decade of pioneering natural fragrance, Abel embarked on a bold rebrand, having achieved the impossible with 100% natural formulations and setting new transparency standards by disclosing their full ingredient lists, while leaning into their legacy of defiant rebellion.
Project details
- Service
- Industry
- Health and beauty
- Partner
- Studio Almond
Inside the project
A rebrand for a decade-old natural fragrance house
Abel came to the rebrand after a decade of pioneering natural fragrance. Studio Almond describes a brand that achieved 100% natural formulations and set transparency standards by disclosing full ingredient lists. The rebrand leans into what the studio calls Abel's legacy of defiant rebellion. The project image shows the Shopify homepage with a centred wordmark, a menu, search and cart in the header, and a full-width hero introducing a fragrance with a link to discover it.
About the partner
Studio Almond is a Plus-tier Shopify Partner based in Auckland, New Zealand, working in English. Its industries include Health and beauty.
Frequently asked questions
Who worked on the Abel fragrance rebrand on Shopify?
Studio Almond, a Shopify Partner based in Auckland, New Zealand, lists the Abel rebrand in its portfolio.
What was the Abel rebrand about?
Studio Almond describes a rebrand for Abel after a decade of pioneering natural fragrance. Abel has 100% natural formulations and discloses full ingredient lists, and the rebrand leans into the brand's legacy of defiant rebellion.
Where is Studio Almond based and which languages do they work in?
Studio Almond is based in Auckland, New Zealand, and works in English.
Some sections on this page were written by ShopDigest AI from Studio Almond’s description and project images.
