Blunt Umbrellas
20 Years ago, BLUNT made its mark on the world by revolutionizing the umbrella, and as they prepared to expand into new categories, they required a digital platform that would reflect their evolution as product designers; through a strategic redesign of their Shopify Plus store, we delivered a human-centric experience that set the stage for their next chapter of growth.
Project details
- Service
- Partner
- Studio Almond
Inside the project
An umbrella brand moving into new categories
BLUNT made its mark 20 years ago by revolutionizing the umbrella. As the brand prepared to expand into new categories, it needed a digital platform that would show its evolution as product designers. Studio Almond responded with a strategic redesign of BLUNT's Shopify Plus store, which the studio describes as a human-centric experience built to set the stage for the brand's next chapter of growth.
What the BLUNT homepage image shows
The project image shows the homepage opening with a full-width hero, a large headline and a short brand statement. Two calls to action sit below it, one for the full range and one for umbrellas. The header holds a menu, a centred BLUNT wordmark, and search, account and cart icons.
About the partner
Studio Almond is a Plus-tier Shopify Partner based in Auckland, New Zealand, that works in English. Lifestyle is one of the industries it serves.
Frequently asked questions
Who redesigned the BLUNT umbrellas Shopify Plus store?
Studio Almond carried out a strategic redesign of BLUNT's Shopify Plus store, which it describes as a human-centric experience.
Why did BLUNT redesign its Shopify store?
According to Studio Almond, BLUNT was preparing to expand into new categories and needed a digital platform that showed its evolution as product designers.
Where is Studio Almond based?
Studio Almond is based in Auckland, New Zealand, and works in English.
Some sections on this page were written by ShopDigest AI from Studio Almond’s description and project images.
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