Aether Apparel How We Brought an In-Store Experience Into the Digital

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Homepage of the AETHER apparel Shopify store built by Commerce-UI

We built a flexible, high-performance Shopify store for AETHER, enabling the team to launch immersive campaigns like a choose-your-own-adventure gift guide without dev bottlenecks. Unique PDPs are now built in a day, not weeks. Post-launch, revenue rose 11% YoY and engagement across the site grew significantly.

Project details

Service: Store build or redesign
Industry: Clothing and fashion
Partner: Commerce-UI
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What was delivered

Shopify store build for AETHER
Choose-your-own-adventure gift guide campaign
Unique product detail pages built in a day

Inside the project

A store AETHER's team can run campaigns on

AETHER sells menswear and womenswear, and the project images show a homepage with Men, Women and Explore navigation above a full-width hero image. Commerce-UI describes the aim as letting AETHER's team launch immersive campaigns without dev bottlenecks; a choose-your-own-adventure gift guide is the example it gives.

Product pages in a day and an 11% revenue lift

With the new build, AETHER's unique product detail pages are now built in a day rather than weeks, according to Commerce-UI. After the store's launch, the agency reports that revenue rose 11% YoY and that engagement across the site grew significantly.

About the partner

Commerce-UI is a Shopify Plus partner based in Gdansk, Poland, working in English. Clothing and fashion is among the industries it lists.

Frequently asked questions

Who built the AETHER Shopify store?

Commerce-UI built AETHER's Shopify store, designed so the brand's team can launch immersive campaigns without dev bottlenecks.

What can AETHER's team do with the new Shopify store?

According to Commerce-UI, the team can launch campaigns such as a choose-your-own-adventure gift guide, and unique product detail pages are now built in a day rather than weeks.

What results did the AETHER Shopify store build deliver?

Commerce-UI reports that after launch, revenue rose 11% YoY and engagement across the site grew significantly.

Where is Commerce-UI based?

Commerce-UI is based in Gdansk, Poland, and works in English.

Some sections on this page were written by ShopDigest AI from Commerce-UI’s description and project images.