Oura: Building a Digital Foundation for International eCommerce

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Homepage of the Oura Ring headless storefront built by Commerce-UI

For Oura, we led a full headless transformation with a fast, scalable Next.js storefront. We built a custom checkout, integrated Segment for advanced analytics, and deployed on Vercel for top performance. Content reuse avoided a full CMS migration, saving time while enhancing flexibility and insight.

Project details

Services: Headless commerce
Checkout upgrade
Analytics and tracking
Industries: Electronics
Health and beauty
Partner: Commerce-UI
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What was delivered

Headless storefront
Custom checkout
Advanced analytics integration
Reuse of existing content instead of a full CMS migration

Inside the project

A headless storefront for the Oura Ring

Oura sells the Oura Ring. The project images show a homepage with navigation for Shop, Health Features, Experience and For Organizations. Commerce-UI describes leading a full headless transformation for the brand, with a fast, scalable storefront and a custom checkout built alongside it.

Advanced analytics and reused content instead of a CMS move

An analytics integration was added to give Oura advanced analytics on the new storefront. Instead of a full CMS migration, existing content was reused. Commerce-UI reports that this saved time on the project and added flexibility and insight for the brand.

About the partner

Commerce-UI is a Shopify Plus partner based in Gdansk, Poland, working in English, and its industries include health and beauty.

Frequently asked questions

Who built Oura's headless Shopify storefront?

Commerce-UI led Oura's headless transformation, building a fast, scalable storefront.

What was included in Oura's headless Shopify project?

Commerce-UI reports building a headless storefront and a custom checkout, integrating advanced analytics and reusing existing content to avoid a full CMS migration.

Where is Commerce-UI based?

Commerce-UI is based in Gdansk, Poland, and works in English.

Some sections on this page were written by ShopDigest AI from Commerce-UI’s description and project images.