Alpinestars: 5x growth within 10 months

Alpinestars, known for its groundbreaking products and partnerships with F1 and MotoGP athletes, translates its high-performance ethos into e-commerce with Shopify Plus. Since the Q4 2024 launch of their D2C e-commerce business on Shopify, Alpinestars achieved a remarkable 5x growth within 10 months.
Project details
- IndustriesAI
- Sports and recreation
- Clothing and fashion
- Partner
- Code · 4.9 from 38 reviews · Shopify partner since 2016
What was delivered
AI-generated- New D2C store built on Shopify Plus
- Ecommerce strategy support
- Email marketing
Inside the project
AI-generatedWritten by ShopDigest AI from Code’s description and project images.
Launching Alpinestars' D2C business on Shopify Plus
Alpinestars is known for its products and its partnerships with F1 and MotoGP athletes. In Q4 2024 the brand launched its direct-to-consumer e-commerce business on Shopify Plus, and Code reports that Alpinestars achieved 5x growth within 10 months of that launch. The project images show the store's homepage, with navigation for motorcycle, MX, auto, MTB, sportswear, Tech-Air and outlet ranges and an activity selector below the hero.
A store built from the ground up, plus email marketing
In a review filed under store migration, Alpinestars SpA describes Code "building a new store from ground up" and "improving our overall ecom strategy", along with its email marketing. The client rated the work 5 out of 5 and calls Code "fast, straight to the point and competent."
About the partner
Code is a Platinum Shopify Partner based in Delft, Netherlands, a Shopify Partner since 2016 with a 4.9 rating from 38 reviews. Code works in sports and recreation and in clothing and fashion, among other industries.
Frequently asked questions
AI-generatedWho built the Alpinestars Shopify Plus store?
Code built the new store for Alpinestars' D2C e-commerce business, which launched on Shopify Plus in Q4 2024. Alpinestars SpA reviewed the work with 5 out of 5.
What results did Alpinestars see after launching its D2C store on Shopify?
Code reports that Alpinestars achieved 5x growth within 10 months of the Q4 2024 launch.




