From Salesforce to Shopify: how Mercer scaled its DTC strategy
Mercer is known for its sustainable sneakers made from innovative materials such as pineapple and grape leather. In 2023, they replatformed from Salesforce Commerce Cloud to Shopify to support fast growth with a lean team. Code led the migration, built a setup that allows marketers to work independently, and automated key processes. The result: faster execution, full control, and a scalable found.
Project details
- ServicesAI
- Store migration
- Workflow automation
- IndustryAI
- Clothing and fashion
- Partner
- Code · 4.9 from 38 reviews · Shopify partner since 2016
What was delivered
AI-generated- Migration from Salesforce Commerce Cloud to Shopify
- Setup that lets marketers work independently
- Automation of key processes
Inside the project
AI-generatedWritten by ShopDigest AI from Code’s description and project images.
Moving a sustainable sneaker brand off Salesforce Commerce Cloud
Mercer sells sustainable sneakers made from materials such as pineapple and grape leather. In 2023 the brand moved from Salesforce Commerce Cloud to Shopify. The aim was to support fast growth with a lean team. Code led the migration to the new platform.
A Shopify setup Mercer's marketers can run on their own
As part of the move, Code built a setup that allows Mercer's marketers to work independently. Code also automated key processes for the team. Code reports faster execution and full control as the result, along with a base for the brand's direct-to-consumer business to scale from.
About the partner
Code is a Platinum Shopify Partner based in Delft, Netherlands, a partner since 2016, with a 4.9 rating from 38 reviews. Code works in English, Spanish, German and Dutch and lists Clothing and fashion among its industries.
Frequently asked questions
AI-generatedWho migrated Mercer from Salesforce Commerce Cloud to Shopify?
Code, a Shopify Partner based in Delft, Netherlands, led Mercer's replatforming from Salesforce Commerce Cloud to Shopify in 2023.
What did Mercer's Shopify migration include?
Code led the migration, built a setup that allows Mercer's marketers to work independently, and automated key processes.
What results did Code report from the Mercer Shopify migration?
Code reports faster execution and full control for Mercer, along with a base that can scale.
