Azalea Wang - CRO and UX Improvements for a Celebrity Fashion Brand
Azalea Wang, a women's fashion footwear brand worn by the likes of Ciara and Halsey, needed a sharper digital experience to match their brand profile. We conducted a full store audit covering product page UX, site speed, and analytics - then executed targeted improvements across the board. Page speed jumped 20 points on both mobile and desktop, bounce rate dropped by 8%, and conversions improved.
Project details
- ServicesAI
- IndustryAI
- Clothing and fashion
- Partner
- Code2Commerce · 5 from 25 reviews · Shopify partner since 2024
What was delivered
AI-generated- Full store audit covering product page UX, site speed and analytics
- Product page UX improvements
- Site speed improvements on mobile and desktop
Inside the project
AI-generatedWritten by ShopDigest AI from Code2Commerce’s description and project images.
Auditing a footwear store worn by Ciara and Halsey
Azalea Wang sells women's fashion footwear, worn by the likes of Ciara and Halsey. The brand needed a sharper digital experience to match that profile. Code2Commerce started with a full audit of the Shopify store covering product page UX, site speed and analytics. Targeted improvements across the store followed from that audit.
20 points of page speed and a lower bounce rate
After the improvements, Code2Commerce reports that page speed rose 20 points on both mobile and desktop and that bounce rate dropped by 8%. The agency also reports that conversions improved, though it does not give a figure for that gain.
About the partner
Code2Commerce is a Shopify Select partner based in Chicago, United States, a Shopify Partner since 2024 with a 5 rating from 25 reviews. Its industries include clothing and fashion.
Frequently asked questions
AI-generatedWho did the CRO and UX work on the Azalea Wang Shopify store?
Code2Commerce, a Shopify partner based in Chicago, audited the Azalea Wang store and made targeted improvements to product page UX and site speed.
What did the Azalea Wang Shopify store audit cover?
Code2Commerce's full store audit covered product page UX, site speed and analytics. It was followed by targeted improvements across the store.
What results were reported for the Azalea Wang CRO project?
Code2Commerce reports that page speed rose 20 points on both mobile and desktop, bounce rate dropped by 8%, and conversions improved.
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