BASMABeauty

We brought BASMA’s inclusive beauty ethos to life with a custom Shopify design, creating a seamless and empowering shopping experience for all skin tones. From product pages to checkout, every detail was built to reflect their modern, bold identity and increase their conversion rates.
Project details
- ServiceAI
- IndustryAI
- Health and beauty
- Partner
- Off-Paper Creative Agency · 5 from 5 reviews · Shopify partner since 2020
What was delivered
AI-generated- Custom Shopify store design
- Product page design
- Design carried through to checkout
Inside the project
AI-generatedWritten by ShopDigest AI from Off-Paper Creative Agency’s description and project images.
Inclusive makeup brand, custom Shopify design
BASMA sells makeup designed for all skin tones, an inclusive beauty ethos the custom Shopify design was created to carry through the store. Off-Paper Creative Agency says the work ran from product pages to checkout, with every detail built to reflect BASMA's modern, bold identity and to increase conversion rates.
BASMA homepage in the project image
The cover image shows the BASMA homepage: a header with Shop, Bundles, About, Returns & Exchanges and Shade Finder links, a currency selector, account and cart icons, a full-width hero carousel of product imagery, and a brand introduction section below it.
About the partner
Off-Paper Creative Agency is a Select Shopify Partner based in Toronto, Canada, a partner since 2020 serving Canada, the United States and the United Kingdom, with a 5 rating from 5 reviews. The agency works in health and beauty, among other industries.
Frequently asked questions
AI-generatedWho designed the BASMA Beauty Shopify store?
Off-Paper Creative Agency created a custom Shopify design for BASMA, an inclusive makeup brand for all skin tones.
What did the BASMA Shopify design project cover?
Off-Paper Creative Agency says the custom design covered the store from product pages to checkout, built to reflect BASMA's identity and to increase conversion rates.
Where is Off-Paper Creative Agency based?
Off-Paper Creative Agency is based in Toronto, Canada, serves Canada, the United States and the United Kingdom, and works in English.




