Björn Axén
Björn Axén is a leading name in Scandinavian haircare, known for its premium products and deep expertise in professional styling. With a strong reputation built over decades, the brand needed a modern e-commerce solution that could match its ambitions. Their Magento setup was holding them back, making operations costly and inefficient. That’s where we came in.
Project details
- ServiceAI
- IndustryAI
- Health and beauty
- Partner
- ROIROI Group AB · 5 from 1 review · Shopify partner since 2022
Inside the project
AI-generatedWritten by ShopDigest AI from ROIROI Group AB’s description and project images.
Taking a Scandinavian haircare brand off Magento
Björn Axén is a Scandinavian haircare brand known for its premium products and its expertise in professional styling, with a reputation built over decades. According to ROIROI Group AB, the brand's Magento setup was holding it back and making operations costly and inefficient, so it needed an e-commerce solution that could match its ambitions. ROIROI Group AB took on the move to Shopify. The project image shows the store's homepage, with a full-width hero, header navigation and a row of product cards below.
About the partner
ROIROI Group AB is a Shopify Plus partner based in Stockholm, Sweden, and has been a partner since 2022. It serves merchants in Sweden, the United Kingdom, the Netherlands and Poland, lists health and beauty among its industries, and works in English, Dutch, Swedish and Polish.
Frequently asked questions
AI-generatedWho moved the Björn Axén haircare store to Shopify?
ROIROI Group AB, a Shopify Plus partner based in Stockholm, moved Björn Axén's e-commerce to Shopify.
Which platform did Björn Axén move to Shopify from?
Björn Axén moved to Shopify from Magento. ROIROI Group AB says the Magento setup was making the brand's operations costly and inefficient.
Where is ROIROI Group AB based and which languages does it work in?
ROIROI Group AB is based in Stockholm, Sweden, and works in English, Dutch, Swedish and Polish.
