
ROIROI is a 360° e-commerce agency helping UK and Nordic fashion, beauty, and lifestyle brands grow smarter. We offer strategy, development, and performance marketing with deep Shopify and headless expertise; optimising tech, media, and customer experience end-to-end.

Björn Axén is a leading name in Scandinavian haircare, known for its premium products and deep expertise in professional styling. With a strong reputation built over decades, the brand needed a modern e-commerce solution that could match its ambitions. Their Magento setup was holding them back, making operations costly and inefficient. That’s where we came in.

Teddykompaniet needed a platform to support their growing B2B business and enable a flexible D2C store for global expansion. For over 30 years, they’ve crafted high-quality plush toys from Båstad, Sweden, rooted in Scandinavian design and built to last a lifetime, sustainably passed from one generation to the next.
