Blueprint Lighting
We partnered with Blueprint Lighting to improve their Shopify store’s usability and performance. By simplifying navigation, enhancing product pages, and streamlining checkout, we boosted conversion rates by 20% and increased AOV by 39%. With ongoing support, we're continuing to refine the experience and drive growth.
Project details
- Industry
- Home and garden
- Partner
- Colored Byte
What was delivered
- Simplified store navigation
- Enhanced product pages
- Streamlined checkout
- Ongoing support and experience refinement
Inside the project
Simpler navigation, product pages and checkout for a lighting brand
Blueprint Lighting makes customizable light fixtures and serves the interior design community, as the project images show. The goal was to improve the usability and performance of its Shopify store. To do that, Colored Byte simplified the navigation, enhanced the product pages and streamlined the checkout.
A 20% conversion lift and 39% higher AOV
According to Colored Byte, these changes boosted conversion rates by 20% and increased average order value by 39%. The relationship continues: Colored Byte still supports Blueprint Lighting, refining the shopping experience and working on further growth.
About the partner
Colored Byte is a Select tier Shopify Partner based in Chicago, United States, working in English and Portuguese (Brazil).
Frequently asked questions
Who did the Shopify conversion rate optimization for Blueprint Lighting?
Colored Byte worked with Blueprint Lighting to improve its Shopify store's usability and performance, and continues to support the store.
What CRO changes were made to the Blueprint Lighting Shopify store?
Colored Byte simplified the store's navigation, enhanced its product pages and streamlined its checkout.
What results did the Blueprint Lighting CRO project report?
Colored Byte reports that conversion rates rose by 20% and average order value increased by 39%.
Where is Colored Byte based and which languages does it work in?
Colored Byte is based in Chicago, United States, and works in English and Portuguese (Brazil).
Some sections on this page were written by ShopDigest AI from Colored Byte’s description and project images.
