Not Labeled
We helped Not Labeled re-theme and optimize their Shopify store, aligning it with their sustainable brand values while improving performance. Over 6 months, we increased their conversion rate by 58% and AOV by 28%. Our data-driven CRO approach created a stronger user experience and set the stage for continued growth.
Project details
- Industry
- Clothing and fashion
- Partner
- Colored Byte
What was delivered
- Shopify store re-theme
- Store optimization aligned with sustainable brand values
- Data-driven conversion rate optimization
- Store performance improvements
Inside the project
Re-theming a sustainable comfortwear store
Not Labeled is a comfortwear brand focused on sustainability and ethical practices, according to the project images. Colored Byte re-themed the brand's Shopify store and optimized it. The aim was to bring the storefront in line with Not Labeled's sustainable brand values and to improve performance at the same time.
A 58% conversion rate lift over 6 months
The work ran for 6 months. Colored Byte describes its method as a data-driven CRO approach that gave shoppers a stronger user experience. Over that period, Colored Byte reports that Not Labeled's conversion rate rose by 58% and its average order value (AOV) by 28%.
About the partner
Colored Byte is a Shopify Select Partner based in Chicago, United States, working in English and Portuguese (Brazil). Its listed industries include Clothing and fashion.
Frequently asked questions
Who re-themed and optimized the Not Labeled Shopify store?
Colored Byte re-themed and optimized Not Labeled's Shopify store, aligning it with the brand's sustainable values while improving performance.
What results did the Not Labeled Shopify CRO project deliver?
Colored Byte reports that over 6 months, Not Labeled's conversion rate increased by 58% and its average order value by 28%.
Where is Colored Byte based and which languages does it work in?
Colored Byte is based in Chicago, United States, and works in English and Portuguese (Brazil).
Some sections on this page were written by ShopDigest AI from Colored Byte’s description and project images.
