Boosting the bottom line for Tom & Teddy

Tom & Teddy have been enrolled on my Conversion Rate Optimsation plan since 2018 in which all international stores have increased sales dramatically since 2017 (Australian store sales were up by 693% in 2020 alone). I have worked with them to streamline internal processes, modernise their stores, manage SEO, and increase sales.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Emma Dolan · 5 from 13 reviews · Shopify partner since 2015
What was delivered
AI-generated- Conversion Rate Optimisation plan since 2018
- SEO management
- Store modernisation across international stores
- Internal process streamlining
Inside the project
AI-generatedWritten by ShopDigest AI from Emma Dolan’s description and project images.
A CRO plan across Tom & Teddy's international stores
Tom & Teddy sells swim shorts for men and boys, and the project images show Men's, Boys and Father & Son ranges in the store navigation. The brand has been on Emma Dolan's Conversion Rate Optimisation plan since 2018, and the work covers its international stores rather than a single storefront. Alongside conversion work, the plan has included managing SEO, modernising the stores and streamlining the brand's internal processes.
693% sales growth for the Australian store in 2020
According to Emma Dolan, sales across all of Tom & Teddy's international stores have increased dramatically since 2017. The clearest figure given is for the Australian store, where Emma Dolan reports sales were up by 693% in 2020 alone.
About the partner
Emma Dolan is a Shopify Select Partner based in Yeovil, United Kingdom, and has been a Shopify Partner since 2015, with a 5 rating from 13 reviews.
Frequently asked questions
AI-generatedWho handles conversion rate optimisation for Tom & Teddy's Shopify stores?
Emma Dolan has had Tom & Teddy on a Conversion Rate Optimisation plan since 2018, covering the brand's international stores.
What results were reported for Tom & Teddy's Shopify CRO work?
Emma Dolan reports that sales at all of Tom & Teddy's international stores have increased dramatically since 2017, with Australian store sales up by 693% in 2020 alone.
What does Emma Dolan's ongoing work for the swimwear brand Tom & Teddy include?
Besides conversion rate optimisation, Emma Dolan has worked with Tom & Teddy to streamline internal processes, modernise the stores, manage SEO and increase sales.
What does Emma Dolan charge for Shopify work?
Emma Dolan's starting price is listed as $300-$14000.



