Slick new Shopify Plus store for Watches of Wales

I re-built the Watches of Wales store on Shopify Plus with a slick new design to help position them as a leader in the luxury watch market. The customer journey and ease of use/multiple customer help channels was at the front of our design process, as the new theme had to enable customers to contact the Watches of Wales team easily at each step of their purchasing and after-sales journey.
Project details
- ServiceAI
- IndustryAI
- Jewelry and accessories
- Partner
- Emma Dolan · 5 from 13 reviews · Shopify partner since 2015
What was delivered
AI-generated- Store rebuilt on Shopify Plus
- New store design and theme
- Customer contact options across the purchase and after-sales journey
Inside the project
AI-generatedWritten by ShopDigest AI from Emma Dolan’s description and project images.
Rebuilding a luxury watch store on Shopify Plus
Watches of Wales sells luxury watches. Emma Dolan rebuilt its store on Shopify Plus with a new design meant to position the brand as a leader in that market. The customer journey, ease of use and multiple customer help channels came first in the design process.
Callback and appointment options on the watch product page
The project images show a watch product page with a multi-image photo gallery, brand and model details, a product description and a column of actions that includes add to cart, request a callback and book an appointment. A phone number sits in the header next to the menu, search, account and cart icons. This matches the brief that the new theme should let customers contact the Watches of Wales team at each step of buying and after-sales.
About the partner
Emma Dolan is a Select tier Shopify Partner based in Yeovil, United Kingdom, partnering with Shopify since 2015 and rated 5 from 13 reviews, with work starting at $300-$14000.
Frequently asked questions
AI-generatedWho rebuilt the Watches of Wales Shopify Plus store?
Emma Dolan rebuilt the Watches of Wales store on Shopify Plus with a new design meant to position the brand in the luxury watch market.
What was the focus of the Watches of Wales Shopify store redesign?
Emma Dolan says the customer journey, ease of use and multiple customer help channels came first, so customers could contact the Watches of Wales team at each step of buying and after-sales.
What does Emma Dolan charge for Shopify store work?
Emma Dolan's listed starting price is $300-$14000.



