Britannia
Britannia wanted to launch a new product – Britannia Croissant. For that, they wanted to do a digital launch across all platforms. The objective was to create a unique platform-specific digital strategy. They wanted to create a unique positioning of ‘Don’t Dare Compare’ that creates curiosity which leads to conversation and product awareness.
Project details
- ServiceAI
- IndustriesAI
- Food and drink
- Consumer packaged goods
- Partner
- Zero Gravity Communications LLP
What was delivered
AI-generated- Digital launch of Britannia Croissant across all platforms
- Platform-specific digital strategy
- 'Don't Dare Compare' brand positioning
Inside the project
AI-generatedWritten by ShopDigest AI from Zero Gravity Communications LLP’s description and project images.
Launching Britannia Croissant across every digital platform
Britannia wanted a digital launch for its new product, Britannia Croissant, running across all platforms. The brief called for a unique strategy for each platform, which Zero Gravity Communications LLP set out to create.
The 'Don't Dare Compare' positioning
The launch was built around a unique positioning: 'Don't Dare Compare'. Britannia's aim was for the line to create curiosity, turn that curiosity into conversation, and build awareness of the new croissant.
About the partner
Zero Gravity Communications LLP is based in Ahmedabad, India, works in English, and lists Food and drink among its industries.
Frequently asked questions
AI-generatedWho ran the digital launch for Britannia Croissant?
Zero Gravity Communications LLP worked on the digital launch of Britannia Croissant, creating a platform-specific digital strategy for the new product.
What was the positioning of the Britannia Croissant launch campaign?
The launch used the positioning 'Don't Dare Compare', which was meant to create curiosity that leads to conversation and product awareness.
Where is Zero Gravity Communications LLP based?
Zero Gravity Communications LLP is based in Ahmedabad, India, and works in English.
