Zeel Rainwear
Zeel Raincoats intended to break through the individual style statements and differences by portraying themselves as the centre of fashionable monsoon wear during the Rainy season on Digital Media, leveraging their brand affinity with the target audience. They wanted to be there for their ideal consumer at the right time and at the right place with highly relevant and personalised notifications.
Project details
- ServiceAI
- IndustryAI
- Clothing and fashion
- Partner
- Zero Gravity Communications LLP
Inside the project
AI-generatedWritten by ShopDigest AI from Zero Gravity Communications LLP’s description and project images.
Positioning Zeel raincoats as monsoon fashion online
Zeel Rainwear sells raincoats and wanted to stand apart on personal style during the rainy season, presenting itself on digital media as the centre of fashionable monsoon wear. The brief built on the affinity the brand already had with its target audience. Timing was the second aim: reaching the ideal consumer at the right time and in the right place with highly relevant, personalised notifications.
About the partner
Zero Gravity Communications LLP is based in Ahmedabad, India, works in English and lists Clothing and fashion among its industries.
Frequently asked questions
AI-generatedWho handled digital marketing for the Zeel Rainwear Shopify brand?
Zero Gravity Communications LLP worked on digital media marketing for Zeel Rainwear, according to its Shopify Partner portfolio.
What did the Zeel Rainwear digital marketing project aim to do?
Zeel Rainwear wanted to present itself as the centre of fashionable monsoon wear on digital media during the rainy season. It also wanted to reach its ideal consumers at the right time and place with relevant, personalised notifications.
Where is Zero Gravity Communications LLP based?
Zero Gravity Communications LLP is based in Ahmedabad, India, and works in English.
