DeBra's Shopify Plus Re-platform

ThinkLab elevated DeBra’s online boutique with a luxurious Shopify Plus re-platform. We led discovery, UX/UI design, and crafted a custom theme that enhanced brand experience. Integrating Shopify Plus with Klaviyo, Reviews.io, and Retail Express, we delivered higher AOV, stronger user engagement, and maintained superb SEO performance.
Project details
- Industry
- Clothing and fashion
- Partner
- ThinkLab
What was delivered
- Discovery
- UX/UI design
- Custom Shopify Plus theme
- Re-platform to Shopify Plus
- Third-party system integrations
Inside the project
A custom Shopify Plus theme for DeBra's boutique
For DeBra's move to Shopify Plus, ThinkLab led discovery and UX/UI design, then built a custom theme focused on the brand experience.
Integrating the new Shopify Plus store
Besides the theme, ThinkLab integrated the new Shopify Plus store with third-party systems. ThinkLab reports that the re-platform delivered higher AOV and stronger user engagement, and that the store kept its SEO performance through the move.
About the partner
ThinkLab is a Plus-tier Shopify Partner based in Dulwich Hill, Australia, serving clients in Australia and New Zealand in English. Its listed industries include clothing and fashion.
Frequently asked questions
Who handled DeBra's Shopify Plus re-platform?
ThinkLab moved DeBra's online boutique to Shopify Plus, leading discovery and UX/UI design and building a custom theme.
What results did the DeBra's Shopify Plus migration deliver?
ThinkLab reports higher AOV and stronger user engagement, and says the store kept its SEO performance.
Some sections on this page were written by ShopDigest AI from ThinkLab’s description and project images.



