General Pants Shopify Plus Replatform Project
ThinkLab re-platformed General Pants from Salesforce Commerce Cloud to Shopify Plus in just 12 weeks. We built a custom theme, used complex GraphQL to reduce app reliance, and fully integrated AP21 via Zimble.io . With Shopify, Searchspring, and Yotpo, we delivered a faster, higher-converting store with stronger engagement and streamlined operations.
Project details
- Industry
- Clothing and fashion
- Partner
- ThinkLab
What was delivered
- Replatform from Salesforce Commerce Cloud to Shopify Plus
- Custom theme
- GraphQL development to reduce app reliance
- AP21 integration
Inside the project
General Pants off Salesforce Commerce Cloud in 12 weeks
General Pants, a fashion retailer selling men's and women's clothing and denim, moved its store from Salesforce Commerce Cloud to Shopify Plus. ThinkLab reports that the replatform took 12 weeks. On the new platform, ThinkLab built a custom theme and used GraphQL to cut the store's reliance on apps. The project images show a homepage with navigation for new arrivals, womens, mens, denim and brands, plus a strip of brand logos.
Connecting AP21 to the new Shopify Plus store
Behind the storefront, ThinkLab fully integrated AP21 with the new General Pants store. ThinkLab describes the outcome as a faster, higher-converting store with stronger engagement and streamlined operations.
About the partner
ThinkLab is a Shopify Plus partner based in Dulwich Hill, Australia. It serves clients in Australia and New Zealand and works in clothing and fashion, among other industries.
Frequently asked questions
Who replatformed General Pants to Shopify Plus?
ThinkLab moved General Pants from Salesforce Commerce Cloud to Shopify Plus, building a custom theme and integrating AP21.
Which platform did General Pants migrate to Shopify Plus from?
General Pants moved from Salesforce Commerce Cloud to Shopify Plus. ThinkLab reports that the replatform took 12 weeks.
What results did the General Pants Shopify Plus migration deliver?
ThinkLab reports a faster, higher-converting store with stronger engagement and streamlined operations.
Where is ThinkLab based?
ThinkLab is based in Dulwich Hill, Australia, and serves Australia and New Zealand. It works in English.
Some sections on this page were written by ShopDigest AI from ThinkLab’s description and project images.
