Dulwich Health

Milktub migrated Dulwich Health from WooCommerce to Shopify Plus, delivering a redesigned, accessible storefront tailored to an older audience—optimizing color schemes and readability—and added B2B wholesale functionality. The outcome: a 40% lift in conversions post-launch.
Project details
- Industries
- Health and beauty
- Business to business (B2B)
- Partner
- Milktub Agency
What was delivered
- Migration from WooCommerce to Shopify Plus
- Redesigned storefront for an older audience
- Colour scheme and readability optimisation
- B2B wholesale functionality
Inside the project
From WooCommerce to Shopify Plus for a supplements retailer
Dulwich Health sells health supplements, and its store moved from WooCommerce to Shopify Plus. Alongside the migration, Milktub Agency added B2B wholesale functionality to the new storefront. Milktub Agency reports a 40% lift in conversions after the Shopify Plus store launched.
A storefront redesigned for an older audience
The redesign focused on accessibility for older shoppers, with colour schemes and readability optimised for them.
About the partner
Milktub Agency is a Select tier Shopify Partner based in Barnet, United Kingdom, serving merchants in the United Kingdom and the United States and working in English.
Frequently asked questions
Who migrated Dulwich Health to Shopify Plus?
Milktub Agency migrated Dulwich Health to Shopify Plus, redesigned its storefront and added B2B wholesale functionality.
Which platform did Dulwich Health move to Shopify from?
Dulwich Health moved from WooCommerce to Shopify Plus, according to Milktub Agency.
What results did the Dulwich Health Shopify Plus migration deliver?
Milktub Agency reports a 40% lift in conversions after the new store launched.
Where is Milktub Agency based?
Milktub Agency is based in Barnet, United Kingdom, serves the United Kingdom and the United States, and works in English.
Some sections on this page were written by ShopDigest AI from Milktub Agency’s description and project images.
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