Iris Fashion
Milktub revamped Iris Fashion’s Shopify site by replacing their outdated, buggy theme with a custom build, fixing tracking issues and preventing user drop‐off. We rolled out updates incrementally and introduced a refreshed brand identity. The result? A 74.2% lift in conversion rate, 59.5% higher revenue per user, and a 40.7% drop in checkout abandonment.
Project details
- Industry
- Clothing and fashion
- Partner
- Milktub Agency
What was delivered
- Custom theme replacing the previous theme
- Tracking issue fixes
- Incremental rollout of updates
- Refreshed brand identity
Inside the project
Replacing Iris Fashion's buggy theme with a custom build
Iris Fashion sells clothing online, and the project images show a storefront navigation covering New In, Brands, Clothing, Denim, Accessories, Gifting and Mens, with editorial collection tiles below it. Milktub Agency replaced the store's outdated, buggy theme with a custom build, fixed tracking issues and worked to prevent user drop-off. Updates were rolled out incrementally, and the project also introduced a refreshed brand identity.
A 74.2% conversion rate lift and lower checkout abandonment
Milktub Agency reports a 74.2% lift in conversion rate, 59.5% higher revenue per user and a 40.7% drop in checkout abandonment. The agency presents these as the result of the custom theme, the tracking fixes and the work to prevent user drop-off on the Iris Fashion store.
About the partner
Milktub Agency is a Shopify Select partner based in Barnet, United Kingdom, serving the United Kingdom and the United States, and lists clothing and fashion among the industries it works in.
Frequently asked questions
Who built the custom Shopify theme for Iris Fashion?
Milktub Agency replaced Iris Fashion's outdated, buggy Shopify theme with a custom build, fixed tracking issues and introduced a refreshed brand identity.
What results did the Iris Fashion Shopify redesign deliver?
Milktub Agency reports a 74.2% lift in conversion rate, 59.5% higher revenue per user and a 40.7% drop in checkout abandonment.
How was the new Iris Fashion Shopify theme launched?
Milktub Agency says it rolled out the updates incrementally rather than all at once.
Where is Milktub Agency based and which regions does it serve?
Milktub Agency is based in Barnet, United Kingdom, serves the United Kingdom and the United States, and works in English.
Some sections on this page were written by ShopDigest AI from Milktub Agency’s description and project images.
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