Ecommerce Site Strategy, Design, Development plus Online Marketing

• Rebrand and repositioning of Criterion Industries
• Shopify store development
• Content migration
• Digital strategy and online marketing
• SEO
• Salesforce integration

Repositioning Criterion Industries for local and international buyers

Criterion Industries is an Australian supplier, and the brief was to rebrand and reposition it so it could sell its goods in Australia and internationally. webqem describes the work as a joint execution: alongside Shopify store development and content migration, it covered digital strategy, online marketing, SEO and an integration with Salesforce. In its review, Criterion Industries said webqem provided "a tailor made solution to meet our organisation's needs" and that timelines and budget were met.

What the Criterion storefront shows

The project images show the Criterion Shopify homepage on desktop and mobile: a full-width hero featuring the IBeam partition system with a View Product button, navigation for Products, Resources, Case Studies, Blog, About and Contact, a search bar and customer login, and a collapsed menu on the mobile layout.

About the partner

webqem is a Plus-tier Shopify Partner based in North Sydney, Australia, serving Australia, New Zealand, Singapore and Hong Kong. A Shopify Partner since 2017, it holds a 5 rating across 13 reviews.

Who built the Shopify store for Criterion Industries?

webqem developed the Criterion Industries Shopify store as part of a rebrand and repositioning project, which Criterion Industries reviewed with a 5 rating in November 2018.

What did webqem's Shopify project for Criterion Industries include?

webqem reports that the joint execution covered Shopify store development, content migration, digital strategy, online marketing, SEO and integration into Salesforce.

What does webqem charge for Shopify projects?

webqem lists its pricing as "Starting from $2000".