Ecommerce Site Strategy, Design, Development plus Online Marketing

• Shopify store development for Montbell Australia
• Content migration
• Digital strategy for the Australian store rollout
• SEO and paid search
• Social positioning
• Ongoing A/B testing

Taking Montbell Australia online with a Shopify store

Montbell Australia sells outdoor equipment and clothing, and webqem was asked to launch the brand online and support its Australian store rollout. The work combined digital strategy, Shopify store development and content migration. The project images show a desktop and mobile storefront with navigation for Equipment, Clothing, Accessories, About us, Stores and stockists and FAQ, a full-width hero banner, and a product grid featuring pants, jackets and a sleeping bag.

SEO, paid search and social for the Australian rollout

Alongside the build, webqem describes the engagement as a joint execution that included online marketing. The agency covered SEO and paid search, worked on Montbell's social positioning and ran ongoing A/B testing.

Montbell on social growth and online sales

In its five-star review, Montbell calls social media "the single biggest marketing initiative this year that has helped our revenue grow." The brand credits webqem's online marketing team with optimising its social content and placement, and says this together with the site optimisation drove online sales, citing "a 40% growth in sales and 800% lift is followers."

About the partner

webqem is a Plus-tier Shopify Partner based in North Sydney, Australia, a partner since 2017 serving Australia, New Zealand, Singapore and Hong Kong. It has a 5 rating from 13 reviews and lists sports and recreation and clothing and fashion among its industries.

Who built and launched the Montbell Australia Shopify store?

webqem launched Montbell Australia online and supported its Australian store rollout, covering digital strategy, Shopify store development and content migration.

What online marketing did webqem do for Montbell Australia?

webqem reports covering SEO and paid search, social positioning and ongoing A/B testing for the outdoor brand.

What results did Montbell report from working with webqem?

In its review, Montbell cites a 40% growth in sales and an 800% lift in followers, crediting social media and site optimisation.

How much does webqem charge for Shopify work?

webqem lists its Shopify services as "Starting from $2000".