Equinox: Shopify Development, CRO, & UX Audit
For The Shop by Equinox, Avex focused on refinement and usability by leveraging insights from UX and technical audits. Every element was thoughtfully reimagined to enhance exploration and create frictionless checkouts. Focusing on bold visuals, seamless functionality, and intuitive design, Avex crafted an experience that reflects Equinox’s luxury identity with optimized engagement and conversion.
Project details
- Partner
- Avex · 5 from 4 reviews · Shopify partner since 2012
What was delivered
- UX audit
- Technical audit
- Store elements reworked from audit findings
- Checkout flow improvements
Inside the project
UX and technical audits behind The Shop by Equinox
The starting point was a pair of audits: one of the user experience and one technical. Avex used their findings to refine The Shop by Equinox's Shopify store for usability, reworking every element with two aims: making the store easier to explore and making checkout frictionless. Avex describes the design direction as bold visuals and intuitive design, intended to reflect Equinox's luxury identity while optimising engagement and conversion.
About the partner
Avex is a Platinum Shopify Partner based in New York, United States, working with Shopify merchants since 2012 and rated 5 from 4 reviews.
Frequently asked questions
Who did the Shopify CRO and UX audit for The Shop by Equinox?
Avex carried out the Shopify development, CRO and UX audit work for The Shop by Equinox.
What did the Equinox Shopify CRO project involve?
Avex used insights from UX and technical audits to rework the store's elements for easier exploration and frictionless checkouts, with a focus on engagement and conversion.
What does Avex charge for Shopify projects?
Avex lists its pricing as "Starting from $10000".
Some sections on this page were written by ShopDigest AI from Avex’s description and project images.
