Tru Earth: Shopify Plus Replatform & Development
For Tru Earth’s eCommerce replatform, Avex addressed immediate challenges and laid the groundwork for long-term growth. The new platform featured two stores—one for U.S. and international audiences, and one for Canada—making seamless operations and tailored experiences possible. Maximizing the subscription model, Avex also built a high-performance tech stack to drive ongoing expansion and success.
Project details
- Industries
- Consumer packaged goods
- Home and garden
- Partner
- Avex · 5 from 4 reviews · Shopify partner since 2012
What was delivered
- Replatform to Shopify Plus
- Store for U.S. and international shoppers
- Separate store for Canada
- Tech stack built around the subscription model
Inside the project
Splitting Tru Earth into U.S./international and Canada stores
Tru Earth, an eco-friendly detergent brand, moved its eCommerce onto Shopify Plus with Avex. The new setup runs as two stores: one serving U.S. and international audiences, and one dedicated to Canada. Avex describes the split as a way to run operations smoothly and give each audience a tailored experience, while handling the brand's immediate challenges and laying groundwork for long-term growth.
A tech stack built for Tru Earth's subscription model
The replatform was planned to make the most of Tru Earth's subscription model. Alongside the two stores, Avex built what it calls a high-performance tech stack intended to support the brand's ongoing expansion.
About the partner
Avex is a Platinum Shopify Partner based in New York, United States, a partner since 2012 with a 5 rating from 4 reviews. Avex works in English and Russian.
Frequently asked questions
Who replatformed Tru Earth to Shopify Plus?
Avex handled Tru Earth's eCommerce replatform to Shopify Plus, including development of the new stores.
How is Tru Earth's Shopify Plus setup split across regions?
Avex set up two stores: one for U.S. and international audiences and one for Canada.
Some sections on this page were written by ShopDigest AI from Avex’s description and project images.
