FILA Australia's fully omni channel customer experience
Pipelabs has worked with FILA Australia for 4 years, rolling out the B2C platform (integrated with ERP, POS system and fully omni-channel), and from there rolling out features such as Ship from Store, Click and Collect, a full Loyalty program utilising Klaviyo and much more. We have recently added Store ordering for FILA's stores to order via the platform and other features, alongside B2B services
Project details
- Industry
- Clothing and fashion
- Partner
- Pipelabs
What was delivered
- B2C platform integrated with ERP and POS system
- Ship from Store
- Click and Collect
- Loyalty program
- Store ordering for FILA's stores via the platform
- B2B services
Inside the project
Four years of omni-channel retail for FILA Australia
Pipelabs reports a four-year relationship with FILA Australia. The starting point was the B2C platform, integrated with ERP and a POS system and set up as fully omni-channel. On that base, Pipelabs rolled out further features, including Ship from Store, Click and Collect and a full loyalty program.
Store ordering and B2B on the FILA platform
More recently, Pipelabs added store ordering, letting FILA's stores order via the platform, together with other features and B2B services.
About the partner
Pipelabs is a Plus-tier Shopify Partner based in West Melbourne, Australia, serving Australia and the United States and working in English and French. Its listed industries include clothing and fashion.
Frequently asked questions
Who built FILA Australia's omni-channel Shopify platform?
Pipelabs has worked with FILA Australia for four years. It rolled out the B2C platform, integrated with ERP and a POS system, and has kept adding features since.
Which omni-channel features did Pipelabs add to FILA Australia's Shopify store?
Pipelabs reports rolling out Ship from Store, Click and Collect, a full loyalty program, and store ordering for FILA's stores, alongside B2B services.
Where is Pipelabs based and which languages does it work in?
Pipelabs is based in West Melbourne, Australia, serves Australia and the United States, and works in English and French.
Some sections on this page were written by ShopDigest AI from Pipelabs’ description and project images.
