Follicly – New Store Build & SEO
The brand had relied only on Amazon and wanted a second revenue channel they fully owned. They needed a fast, professional build that reflected their brand and gave them independence from third party marketplaces. Results: ✔️ Launched within 7 days ✔️ Modern, mobile first UX design ✔️ Higher AOV through search and email flows ✔️ Growing customer base fully owned by the brand
Project details
- IndustryAI
- Health and beauty
- Partner
- Shopibrands · 5 from 52 reviews · Shopify partner since 2021
What was delivered
AI-generated- New Shopify store build
- Mobile-first UX design
- SEO
- Email flows
Inside the project
AI-generatedWritten by ShopDigest AI from Shopibrands’ description and project images.
From Amazon-only to a Follicly-owned Shopify store
Follicly sells home microneedling products for hair and skin and had relied only on Amazon. The brand wanted a second revenue channel it fully owned, independent of third-party marketplaces, and a fast, professional build that reflected the brand. According to the client review, the work began with a video call about Follicly's goals, followed by a first draft and then the launch.
What the Follicly homepage shows
The project images show a header with Shop, About, How to use, FAQ, Blog, Affiliate program and Contact pages, and a large hero section presenting home microneedling as a solution for thicker hair and healthier skin, with a Shop Now button. Shopibrands describes the design as mobile-first UX.
Launch speed, AOV and an owned customer base
Shopibrands reports that the store launched within 7 days, that search and email flows raised AOV, and that Follicly now has a growing customer base it fully owns. In the review, Follicly calls the design skills "exceptional" and says the site "now looks highly professional".
About the partner
Shopibrands is a Shopify Select partner based in Berlin, Germany, a partner since 2021, rated 5 from 52 reviews. It works in English, Spanish and German, and Health and beauty is among its industries.
Frequently asked questions
AI-generatedWho built the Shopify store and SEO for Follicly?
Shopibrands built Follicly's new Shopify store and also handled SEO. Follicly left a 5-star review for the store build in February 2025.
Why did the microneedling brand Follicly launch its own Shopify store?
Follicly had relied only on Amazon and wanted a second revenue channel it fully owned, independent of third-party marketplaces.
What results were reported for the Follicly Shopify build?
Shopibrands reports a launch within 7 days, higher AOV through search and email flows, and a growing customer base fully owned by the brand.
What does Shopibrands charge for Shopify work?
Shopibrands lists its pricing as "Starting from $60".
